By 1996, the
Daily Evening Item was the last family-owned newspaper on the North Shore, its chief competitor,
The Salem Evening News, having been bought the year before by Essex County Newspapers, part of the
Ottaway division of
Dow Jones & Company, which already published four other dailies up the coast.
Item Publisher Brian Thayer told employees the paper was "fac[ing] bankruptcy or failure". The Gamage family hired a new publisher, B.J. Frazier, and cut employee wages. Four years later, Frazier changed the paper's name to
The Daily Item, introduced a morning edition and announced an agreement with Essex County Newspapers to print the Lynn paper on their presses.
The Daily Item circulation at the time was little over 20,000. Contrary to reports in 1996 that the newspaper might be sold, possibly to Essex County Newspapers, Frazier in 2000 said the
Beverly-based publisher would be treated as "a commercial printing company", not "a potential merger. ...
The Daily Item is going to remain fully independent." ==Sale by Hastings-Gamage family==