The DAO was a
decentralized autonomous organization with no physical address or officials with formal authority. The theory underlying the DAO was that keeping operational power directly in the hands of owners, not delegated to managers, would ensure that invested funds would be used in the owners' best interests, thus solving the
principal–agent problem. As an on-chain organization, The DAO claimed to be completely transparent, since everything was done by the code which anyone could see and audit. However, the complexity of the code base and the rapid deployment of the DAO meant that neither the coders, the auditors, nor the owners could ensure the intended behavior of the organization, with the eventual attacker finding an unexpected
loophole. The DAO was intended to operate as "a hub that disperses funds (currently in Ether, the Ethereum value token) to projects". Investors receive voting rights by means of a digital share token; they vote on proposals submitted by
contractors, and a group of
curator volunteer make sure the projects are legal and the contractors properly identified before
whitelisting them. The profits from an investment will flow back to their stakeholders as specified in an on-chain
smart contract. The DAO did not hold the money of investors; instead, the investors owned DAO tokens that gave them rights to vote on potential projects. Anyone could pull out their funds by the time they first voted. The DAO's reliance on Ether allowed people to send their money to it from anywhere in the world without providing any identifying information. In order to provide an interface with real-world legal structures, the founders of The DAO established a
Swiss-based company, "DAO.Link", registered in Switzerland as a
limited liability corporation (
Société à responsabilité limitée, SARL), apparently co-founded by Slock.it and
Neuchâtel-based digital currency exchange Bity SA. According to Jentzsch, DAO.Link was incorporated in Switzerland because local law allowed it to "take money from an unknown source as long as you know where it's going." ==Marketing==