In May 1894 the magazine began a monthly series on "Women's Colleges" with a piece on
Vassar. Published by graduates of those colleges, the series covered locations, academics, traditions and costs. After the first year, the series' focus shifted to women's experiences at co-ed schools, starting with
Cornell University and expanding to other
land-grant universities. Over two thousand institutionalized children of white working-class and/or European immigrant parents were placed in private homes during the campaign. It eventually resulted in the 1909
White House Conference on the Care of Dependent Children, hosted by President
Theodore Roosevelt. In 1921 the
Better Homes in America campaign was launched by editor
Marie Mattingly Maloney to celebrate home ownership, modernization, and beautification. In 1923 it became a national campaign, with support from President
Calvin Coolidge and Secretary of Commerce
Herbert Hoover. ==References==