Morrell-Gunn worked as an executive producer for
TVNZ's Children's Unit while it was based in
Christchurch, New Zealand. When the Unit moved to
Wellington's
Avalon studios, in 1998, Morrell-Gunn remained in Christchurch to start her own company, Whitebait Productions. Whitebait's first commission was
Bumble, a preschool series about a bee and his friends. The first actor to wear the Bumble suit was her husband,
Jason Gunn. Whitebait Productions has also produced the
Jessie.com series for
TVNZ (which sold to Disney Australia, and English programmes for Japan), the interactive pop talent quest
Wannabes for
Three, and the series
Tuhono, a youth hip-hop show, for
Māori Television. The show Animal Academy was produced by Whitebait also for
TVNZ and is screened regularly on
TVNZ 2. Whitebait Productions has produced
What Now? since the shows relaunch. In April 2009, Whitebait's newest show
The Erin Simpson Show came on air. The show was originally planned as a three-year series, the show went from strength to strength securing an additional two years of New Zealand on Air funding. On 6 December 2013,
The Erin Simpson Show aired its last, 770th, episode. WhitebaitMedia was formerly
Whitebait-TV, before a rebrand in 2015. The name was changed to reflect the growing need for content outside of the TV screen, including mobile and web content to complement the broadcast programming. ==Shows==