The Fun Wine Company

Founded in 2010 by Joe Peleg, Fun Wine is headquartered in Miami, Florida, and its first wine collection launched in 2014, being initially produced in Germany. It was later reported that its products began to be produced with "premium French grapes" in Southern France. Aiming to expand Fun Wine's business in Asia, Europe, and Latin America, the brand announced American singer-songwriter Christina Aguilera as chief culture officer (CCO). In an interview with Rolling Stone, she explained her team up with the corporation and work as CCO: "At this point in my life, I wanted to look into businesses and things that I really believed in and things that I loved [...] In addition to being a wine enthusiast, I am a believer in encouraging self-expression, which aligns with Fun Wine's colorful and creative aesthetic". == Products ==

Development Fun Wine manufactures gluten-free and low-alcoholic wine cocktails, made with natural flavors and sweetened with monk fruit. Its products has been manufactured in a vegan-certified plant in the European Union. The company's initial collection consisted of flavors such as Sangria, Coconut Chardonnay, and Strawberry Rosé Moscato—featuring its slogan "Bringing the fun from Miami". In 2014, Fun Wine introduced the "world's first coffee-wine hybrid drinks", featuring carbenet grapes, espresso coffee, and a hint of chocolate. Aiming to "make wine more accessible", founder Joe Peleg later commented, "We want this to be something light... something that you enjoy with friends", in addition to targeting Fun Wine's products to Millennials as an "alternative to beer". Generally known for its "colorful bottle", In an interview with Miami New Times, Paredes described the brand's package as "a message of fun and enjoyment of life through creative experience". In 2022, Fun Wine promoted a special event shop hosted by Christina Aguilera in West Hollywood, featuring a variety of the brand's wine and exclusive merch designed for the Los Angeles Pride. The brand also have appeared as indications in Billboard and Rolling Stone magazine issues. == Reception ==

Critical response Fun Wine's products received with reviews by wine critics. At the 2018 World Wine Champions, Coconut Chardonnay was called a "welcome tropical departure from your average wine", highlighting its "sweet, tropical aromas of coco lopez, pineapple cake, limoncello, and ripe papaya", while Red Sangria—the brand's top-selling flavor—won bronze medal due its "solid spritzy" composition. Strawberry Rose Moscato eventually was called a "boozy soda-like wine" combining "aromas and flavors of sugared strawberries, strawberry soda, and cherry blossom with a supple", which earned it a silver medal in "Best Wine Cocktail" category. However, The Huffington Post editors and writers was less optimistic about its wine collection, although considered White Moscato and Red Sangria "fine". Anne Marie Mohan, columnist from Packaging World, highlighted its line "in aluminum bottle with vibrant artwork that pulses with a Miami vibe". Mohan described it as "wildly exuberant", noting the Miami's art, fashion and music culture representation in each of its bottle designs. Accolades == Commercial performance ==

Fun Wine is sold in North America and Latin America, continuing to expand the distributions on others continents, including Asia, Africa, and Europe. According to Benzinga, Fun Wine generated $10 million from the sale of 461,000 physical cases as of January 2023. == Notes ==