MarketThe Gods of the Copybook Headings
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The Gods of the Copybook Headings

"The Gods of the Copybook Headings" is a poem by Rudyard Kipling, characterized by biographer Sir David Gilmour as one of several "ferocious post-war eruptions" of Kipling's souring sentiment concerning the state of Anglo-European society. It was first published in the Sunday Pictorial of London on 26 October 1919. In America, it was published as "The Gods of the Copybook Maxims" in Harper's Magazine in January 1920.

Poem
== Modern critical interpretation ==
Modern critical interpretation
Kipling's narrative voice contrasts the purported eternal wisdom of these commonplace texts with the fashionable and (in Kipling's view) naïve modern ideas of "the Market-Place", making oblique reference, by way of puns or poetic references to older geological time periods, to Welsh-born Lloyd George and Liberal efforts at disarmament ("the Cambrian measures"), feminism ("the ... Feminian Sandstones"), and socialist policies advocated by trade-unionists, many of whom were coalminers ("the Carboniferous Epoch"). In a footnote to a philosophical essay, Francis Slade compared Kipling's theme to Horace's Epistles I.10 ("The Advantages of Country Life"), in which the Roman poet says:Drive Nature off with a pitchfork, she’ll still press back, And secretly burst in triumph through your sad disdain.According to Slade, while the poem's verbosity is "far removed from Horace's elegant succinctness", it does "make the same point with some force". John C. Bogle described the poem as "beautifully captur[ing] the thinking of Schumpeter and Keynes", who espoused, respectively, "entrepreneurship" and "animal spirits": both ideas of the market place. T. S. Eliot included the poem in his 1941 collection ''A Choice of Kipling's Verse''. ==References==
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