The first Dutch episode on 23 September 2006 had slightly fewer than 1 million viewers (10-15% market share, it was programmed right after the Dutch
Eredivisie football show, which always attracts many viewers); the two subsequent episodes received around 500,000 viewers (5-10% market share). Thereafter, the audience dropped to about 350,000 The setting was a
€2 million capital villa in
Eemnes. After a few months the uglier sides of the participants came to light. A lot of
millionaires were constantly plotting how to get rid of the others. Natasia, who had left behind her two young kids, refused to return home when her boyfriend who cared for them asked her to. She wanted to reach her goals first: a
drivers license and
breast enhancement surgery. One participant regularly ordered the use of (masked)
prostitutes. Some participants started (loveless) sexual
relationships, which led to
jealousy and much verbal abuse. Another contestant, Nena, had to be disqualified on 2 February 2007 after she kicked another participant's leg. 2 days later, Nathanael kicked Huub and they both got into a fight. After much discussion between the directors, Huub got back into the house because he didn't physically attack Nathanael. On 30 November 2007, millionaire Dennis was about to be voted off by all of the other contestants in the house and would not be replaced by another contestant, during the vote, Dennis grabbed a chair and demolished a camera in the house, causing him to be disqualified, but also so he would be replaced with another millionaire[http://www.telegraaf.nl/prive/2696739/_Geklooi_in_Gouden_Kooi__.html?pageNumber=2. ==Format==