Jim Crockett Promotions was suffering a downfall and was losing the competition against their main rivals, the
World Wrestling Federation (WWF). In November 1988, the promotion was sold to media mogul
Ted Turner and was replaced with a new promotion,
World Championship Wrestling (WCW). In turn, the 1988 Great American Bash would be the final Great American Bash held by JCP, the WWF would then be renamed to World Wrestling Entertainment (WWE) in 2002 and then reintroduced The Great American Bash as their own event in
2004.
Ric Flair and
Lex Luger continued their
rivalry for the
NWA World Heavyweight Championship. Luger received a rematch for the title at
Starrcade, when Flair defeated Luger again to retain the title. After defeating
The Fantastics for the
NWA United States Tag Team Championship at The Great American Bash,
Midnight Express became the #1 contenders for the
NWA World Tag Team Championship. On September 10, Midnight Express defeated
Arn Anderson and Tully Blanchard to win the World Tag Team title. Fantastics won the title for a second time. At Starrcade,
Kevin Sullivan and
Steve Williams defeated Fantastics to win the title. Arn Anderson and Tully Blanchard left JCP for the WWF after their title loss to the Midnight Express, joining manager
Bobby Heenan and becoming
The Brain Busters. Nikita Koloff would take a sabbatical due to the illness of his wife Mandy (who would pass away in 1989) and miss a match at Starrcade with his kayfabe uncle Ivan Koloff in his feud with Paul Jones and the Russian Assassins. While in the tag team division,
The Road Warriors turned on their
NWA World Six-Man Tag Team Championship partner
Dusty Rhodes in October, resulting in the titles being vacated. On October 29, Road Warriors defeated Midnight Express to win the NWA World Tag Team Championship. Rhodes formed a tag team with
Sting and they became the #1 contenders for the World Tag Team title. They received an opportunity against Road Warriors at Starrcade, but the champions retained the title by
disqualification.
Bam Bam Bigelow entered WCW in late 1988 and earned an opportunity for the
NWA United States Heavyweight Championship against
Barry Windham at Starrcade. Windham retained the title by
countout. Meanwhile, two
villainous wrestlers turned into
fan favorites.
Ivan Koloff was the first one who left
Paul Jones' Army and formed a tag team with
Junkyard Dog to feud with Russian Assassins and competed against them in a losing effort at Starrcade. The second was
Rick Steiner, who left
The Varsity Club and began feuding with his stablemate
Mike Rotunda for the
NWA World Television Championship. At Starrcade, Steiner defeated Rotunda for the TV title. Ron Garvin would align with
Gary Hart and begin a feud with Dusty Rhodes, but then Garvin would leave JCP in August 1988 due to a booking dispute (Jim Ross/Tony Schiavone claimed on an episode of
World Championship Wrestling he would be out of wrestling for six months due to a fictional altercation outside the ring with Rhodes), spend a short time in the
AWA, still as a heel feuding with
Greg Gagne over the
AWA International Television Championship before going back to a fan favorite, arriving in the WWF as "Rugged" Ronnie Garvin in late 1988 and beginning a feud with
Greg Valentine. His (kayfabe) brother Jimmy Garvin would be "injured" by Kevin Sullivan and Mike Rotunda on a taping of
World Championship Wrestling where Sullivan would drop two cement blocks on Garvin's ankle, resulting in a (kayfabe) broken ankle. After several months, Garvin would return (without Precious) and join
Michael Hayes and
Terry Gordy in reforming
The Fabulous Freebirds. After Ron Garvin left JCP, Dusty Rhodes got into a feud with his old nemesis Gary Hart, Al Perez, Larry Zbyszko, and Kevin Sullivan, wrestling in a series of dog-collar matches on the house show circuit through October–November and reunited with
Dick Murdoch to reform the Texas Outlaws tag team that wreaked havoc across the NWA in the 1960s-1970s. ==Results==