MarketThe Heart Truth
Company Profile

The Heart Truth

The Heart Truth is a campaign meant to raise awareness of the risk of heart disease in women. The campaign is sponsored in the United States by the National Heart, Lung, and Blood Institute, an organization of the United States Department of Health and Human Services; a similar campaign is promoted in Canada by the Heart and Stroke Foundation of Canada. It focuses mainly on educating women aged forty to sixty, as that is the time when the risk of heart disease begins to increase.

Campaign history
The campaign began in March 2001 on recommendation from over seventy experts on the health of women. The research stressed the need to communicate to women about the risk of heart disease, and endorsed The Heart Truth as a means of doing so. ==Logo and marketing==
Logo and marketing
The logo of the campaign is a red dress. It came into being as a way to attract attention to The Heart Truth, and eliminate perceptions that heart disease is an issue only for men. The dress reminds women to focus on their "outerselves", as well as their "innerselves", especially heart health. The campaign has also conjured a National Wear Red Day, meant to take place on the first Friday of February annually. ==Events==
Events
The Heart Truth has joined with the United States Federal Government and fashion industries, in an attempt to appeal to female audiences. She promotes the campaign through various media interviews as well. In February 2007, The Heart Truth moved that exhibit to the Ronald Reagan Presidential Library in Simi Valley, California. There, the exhibit was opened by former First Lady Nancy Reagan along with television personality Larry King and Laura Bush. ==Notable participants==
Notable participants
Laila Ali in A Pea in the Pod 1.jpg|Laila Ali Eva Amurri at Heart Truth 2011.jpg|Eva Amurri Patricia Arquette at Heart Truth 2009.jpg|Patricia Arquette Garcelle Beauvais at Heart Truth 2011.jpg|Garcelle Beauvais Natasha Bedingfield in Nicole Miller (2).jpg|Natasha Bedingfield Katrina Bowden in Oscar de la Renta 3.jpg|Katrina Bowden Amanda Bynes at Heart Truth 2009.jpg|Amanda Bynes Lynda Carter at The Heart Truth 2009.jpg|Lynda Carter Joan Collins in Stephane Rolland.jpg|Joan Collins Katie Couric at Heart Truth 2009.jpg|Katie Couric Jessi Cruickshank at Heart Truth celebrity fashion show, 2012.jpg|Jessi Cruickshank Hilary Duff at Heart Truth 2009.jpg|Hilary Duff Estelle in Zac Posen.jpg|Estelle Eve in David Meister 2.jpg|Eve Jenna Fischer5.jpg|Jenna Fischer Jennie Garth at The Heart Truth 2009.jpg|Jennie Garth Linda Gray in Pamella Roland 2.jpg|Linda Gray Mamie Gummer at Heart Truth 2010.jpg|Mamie Gummer Samantha Harris at The Heart Truth 2009.jpg|Samantha Harris Taraji P. Henson in Naeem Khan 1.jpg|Taraji P. Henson Julianne Hough in Swarovski 2.jpg|Julianne Hough Pascale Hutton wearing Paul Hardy - Heart and Stroke Foundation - The Heart Truth celebrity fashion show - Red Dress - Red Gown - Thursday February 8, 2012 - Creative Commons -d.jpg|Pascale Hutton Allison Janney3.jpg|Allison Janney Kim Kardashian in Marchesa.jpg|Kim Kardashian Gayle King at Heart Truth 2011.jpg|Gayle King Regina King at Heart Truth 2010.jpg|Regina King Heidi Klum in John Galliano.jpg|Heidi Klum Ali Liebert wearing Momo at 2012 The Heart Truth celebrity fashion show.jpg|Ali Liebert Susan Lucci at The Heart Truth 2009.jpg|Susan Lucci Maria Menounos Heart Truth 5.jpg|Maria Menounos Pauley Perrette in Rebecca Taylor.jpg|Pauley Perrette Giuliana Rancic at Heart Truth 2011.jpg|Giuliana Rancic Robin Roberts at Heart Truth 2010.jpg|Robin Roberts Kimora Lee in Kouture.jpg|Kimora Lee Simmons Suzanne Somers in Ina Soltani (1).jpg|Suzanne Somers Jordin Sparks in Badgley Mischka.jpg|Jordin Sparks Raven-Symoné in Tadashi Shoji.jpg|Raven-Symoné Tamara Taylor wearing Mark Belford – Heart and Stroke Foundation - The Heart Truth celebrity fashion show - Red Dress - Red Gown - Thursday February 8, 2012 - Creative Commons.jpg|Tamara Taylor Cicely Tyson at The Heart Truth 2009.jpg|Cicely Tyson Kristi Yamaguchi at The Heart Truth 2009.jpg|Kristi Yamaguchi ==Footnotes==
tickerdossier.comtickerdossier.substack.com