Theater chain owner turned producer Steven Lane had long wanted to get into film production and was an avid horror reader, particularly of
Stephen King. A blurb from King on the cover of the 1977 book
The Howling by
Gary Brandner drew Lane's interest, and eventually he looked into the prospect of buying the rights to make a film adaptation. After tracking down the rights to
Warner Bros., who'd done nothing in the two years since acquiring them, he discovered they had resold the rights to director Jack Conrad. Bottin's most celebrated effect was the on-screen transformation of Eddie Quist, which involved
air bladders under latex facial applications to give the illusion of transformation.
Variety claimed that
The Howlings biggest flaw is that the impact of this initial transformation is never topped during the film's climax. Following a
preview screening, it was decided that Allen's stop-motion sequences didn't mesh with the full size suit that had replaced the rod puppet and only one shot of Allen's animation made it into the final film. That film references
The Howling with a
smiley face image on a refrigerator door. Eddie Quist leaves yellow smiley face stickers as his calling card in several places throughout
The Howling. Also, Jim McKrell's character as news reporter Lew Landers appears in both
The Howling and
Gremlins.
Music Pino Donaggio composed the score, which featured classic orchestral horror melodies with minimal synth sounds.
Waxwork Records released the full
soundtrack on a
double LP in 2017. The album art was done by
Francesco Francavilla.
Finance International Film Investors (IFI) agreed to provide 50% of the finance. Goldcrest Films had a partnership with IFI. They ended up providing £145,000 to the budget of
The Howling and receiving £396,000, making a profit of £251,000. ==Release==