MarketThe i Paper
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The i Paper

The i Paper, known as i until December 2024, is a British national newspaper published in London by DMG Media and distributed across the United Kingdom. It is aimed at "readers and lapsed readers" of all ages and commuters with limited time. It was launched in 2010 as a sister paper to The Independent.

History
Founding A press statement released on the website of The Independent on 19 October 2010 announced the launch of the i. Also in October 2010, Independent Print Limited launched an advertising campaign to promote the new publication. The first issue of the i went on sale for 20p on 26 October 2010, along with a new-look version of The Independent. At the start of September 2017, the price rose once again, to 60p for the weekday edition and 80p for the relaunched i weekend beginning later that month. The paper cited the rising cost of materials needed to print the paper and the increasingly difficult environment in which print journalism found itself. 2016–2018 On 11 February 2016, it was revealed that regional publisher Johnston Press, which owned The Yorkshire Post and The Scotsman, were in the advanced stages of talks to buy the i for around £24 million. The acquisition was completed before The Independent became a digital-only publication, and a "significant number" of staff joined the team from The Independent. The new editorial team was announced in April 2016. On 30 September 2017, a new, redesigned, version of the weekend edition of the i went on sale, costing 80p. This relaunch of the weekend paper saw circulation rise by around 30,000, to around 290,000 of the first edition of the redesigned paper being sold. By August 2018, the weekend edition had become the strongest day of trading for the i. In December 2017, the owners of the i, Johnston Press, announced the newspaper was bringing in a monthly profit of around £1 million. They stated that this was the result of: "Johnston Press management's strategy of investing in improved content under editor Olly Duff's clear leadership, increased brand awareness, distribution, and advertiser solutions, while delivering efficiencies". A February 2018 trading update from parent company Johnston Press stated that the paper held a 20% market share of the 'Quality' weekday market. The i website, inews.co.uk, was reported to attract around two million unique viewers at the start of 2018; 2018 In November 2018, ownership of the i alongside the other assets of Johnston Press were transferred in a pre-packaged administration deal to JPIMedia, a company set up by the bondholders of Johnston Press, after several attempts to restructure the debt or sell the business were unsuccessful. On 29 November 2019, it was announced that JPIMedia had sold the i newspaper and website to the Daily Mail and General Trust (DMGT), which owns the Mail on Sunday and MailOnline. Lord Jonathan Harmsworth of Rothermere, the chair of DMGT, said that the paper would maintain its politically independent editorial style. In December 2021, DMGT announced that both i and the DMGT-owned New Scientist magazine would be moved to a new division of the company, to be called Harmsworth Media. In December 2024, the i was renamed The i Paper. ==Format==
Format
The i is tabloid-size and stapled, and the first issue contained 56 pages. The i prides itself on having no supplements, something common in many other quality British newspapers, saying they want to give readers the best experience without supplements that "clog up" recycling bins. The newspaper contains "matrices" for news, business and sports — small paragraphs of information which are sometimes expanded upon in full articles further on in the paper. The title also includes a features section titled iQ, Arts and Business sections, puzzles and a television and radio guide. The managing director of The Independent stated several days before the newspaper went into print that the publication is designed for people who do not have much time to read a newspaper. ==Political stance==
Political stance
The i is known for having a neutral political stance, although it has also been described as having a centre-left political outlook. In 2015, the paper's editor Oliver Duff said it pursued "political impartiality". In 2019 Duff said it would report "without fear or favour", with the intention of being "tougher" than the BBC on maintaining impartiality while remaining "fair" in its reporting. The paper aims to present opinions from all parts of the political spectrum with the goal of encouraging its readership to form their own fact-based opinions. Ahead of the 2015 UK general election, Duff said the paper would remain neutral and refrain from endorsing a vote for any political party. Explaining the paper's continued neutrality in 2024, Duff said the i was the only national paper to "never" support a political party and added that it "never will", stating that it gives "no one […] an easy ride. Not the Tories, Labour or Nigel Farage." During an interview for the i in December 2017, then Labour leader Jeremy Corbyn declared himself to be a dedicated reader of the i, saying that its compact size and concise articles suited his busy lifestyle as Leader of the Opposition. During the 2016 UK European Union membership referendum, held in June 2016, the paper chose not to declare for either "Leave" or "Remain", unlike a majority of other British newspapers who came out for either side of the debate. ==Reputation==
Reputation
Since being named National Newspaper of the Year at the 2015 News Awards, the i has won and been shortlisted for numerous awards in the UK. At the 2017 Press Awards, the i secured six nominations. Katy Balls was a finalist alongside Stephen Bush for Political Commentary of the Year, Yasmin Alibhai-Brown for Broadsheet Columnist of the Year, Alice Jones for Critic of the Year, Steve Connor for Science Editor of the Year, Kim Sengupta for Foreign Reporter of the Year, Sam Cunningham for Sports Journalist of the Year, while the paper was nominated for Best News Site of the Year. At the 2017 British Sports Journalism Awards, Hugo Lowell was nominated for Young Sports Writer of the Year. At the 2018 British Media Awards, the i won gold in the Launch of the Year category for i weekend and Editorial Campaign of the Year category for its coverage of NHS cuts. The paper was also runner-up for both Print Product of the Year and Media Brand of the Year. The i was found in a 2018 poll to be the second-most trusted news brand in the UK after The Guardian. In March 2019, the i overtook The Guardian to become the most trusted digital news brand on-line, and third in print. The two then tied as most trusted national newsbrand for their paper editions in 2020; the i was third on-line. At the 2019 British Media Awards, the i won Gold in the Media Brand of the Year category, Silver for the Digital Product of the Year, and Bronze in the Print Product of the Year category. Following its renaming in December 2024, the associated website redesign earned inews.co.uk the "Website of the Year" award at the 2025 Press Awards. ==Editors and contributors==
Editors and contributors
EditorsSimon Kelner (2010) • Stefano Hatfield (2011) • Oliver DuffAlexander McCall SmithSarah SandsMark SteelJanet Street-Porter Sport writers • Kevin Garside (chief sports correspondent) • Sam Cunningham (chief football correspondent) • Neville Southall (weekend columnist) • Daniel Storey (chief football writer) • Dylan Hartley (2023 Rugby World Cup columnist) ==References==
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