Continuing to travel, the pair filmed skits while in Europe and launched a new Instagram page titled "The Inspired Unemployed"; the first video still available on the page was posted in February 2019. The name was derived from the duo having recently quit their jobs to search for inspiration overseas. Steele described the reason for the page's creation as "a
résumé to get into entertainment" in the hope that the videos would "get a little bit of traction that will help us do something in the industry". By January 2020, both Ford and Steele had turned the Inspired Unemployed into their full-time jobs, having reached 100,000 followers on Instagram. They collaborated with Italian fashion house
Fendi as part of a cover shoot for
GQ Australia's
GQ Style online magazine, were guests at
Vogue Australia's 60th anniversary event, and filmed a
cricket skit at the
Sydney Opera House promoting
Kayo Sports. A string of successful dance and comedy videos then further amplified the duo's social status, as
COVID-19 lockdowns coincided with people consuming more online content. In June 2020, they featured alongside Australian musicians
Tuka and
Thandi Phoenix in a parody music video based on online shopping during lockdown created for
buy now, pay later provider
Klarna. Throughout the year, the pair were also involved in numerous fashion shoots and collaborations with
Vogue Australia,
Louis Vuitton and
The Iconic. In July 2021,
ASX-listed alcohol company Mighty Craft announced the impending launch of a zero-carb beer known as Better Beer, a collaboration between the Inspired Unemployed and Torquay Beverage Company. Ford and Steele each hold a 20 per cent stake in the business, in which they contribute to ongoing social media marketing and promotion. In February 2023, the court dismissed Brick Lane's case alleging misleading or deceptive conduct, and ordered it to pay Better Beer's legal costs. The decision came a week after Mighty Craft revealed in its December quarter update that the brand had generated $50 million in retail sales in the last year. In September 2021, a media salary calculator determined that the Inspired Unemployed were the ninth most successful social media influencers in Australia. The Inspired Unemployed launched their television career in August 2023 with the premiere of
The Inspired Unemployed (Impractical) Jokers, a spin-off of the
Impractical Jokers format. The eight-part series aired on
Network 10 and
Paramount+ Australia. The series will have 6 episodes and begin airing on 1 May 2025. In November 2023, the Inspired Unemployed debuted a fragrance—
Inspiré by No. Emploi—in partnership with
Chemist Warehouse, accompanied by a satirical advertising campaign. All proceeds from sales of the perfume will be distributed to competition entrants who explain why they "need a helping hand". == References ==