The film received positive reviews from Film.ru,
Time Out, KG, Kinomania and a number of other publications. At the same time, the film is often accused of intrusive advertising and targeting the box office, as well as an excessive number of special effects. Online newspaper
Lenta.ru praised the film's cast, humor and atmosphere but criticized the excessive product placement.
Gazeta.ru wrote that the film, which the creators presented as an instant classic, is "steeped in boredom, contrivance and falsehood." Andrey Myagkov, although he took part in the filming, eventually expressed his regret and dissatisfaction with the final result. The film grossed a record $35.7 million in its first two weeks of release and went on to gross $50 million in Russia and $55 million worldwide. ==Awards==