Episodes' content made finding a sponsor difficult. The series began with no sponsor because the premiere episode had one gangster killing another criminal "by plunging an ice pick into a vital spot." Before that development, the trade publication
Variety reported that
Philip Morris was the "hottest prospect" to take on the series to advertise its Parliament and
Marlboro cigarette brands.
Variety added that cigarette company
P. Lorillard was also "in there pitching for the story" as a potential co-sponsor with Whitehall Pharmacal. A week after that article appeared,
Variety reported that NBC was offering sponsorship of
The Lawless Years for a "special introductory price". The $25,000-per-episode rate was "approximately $20,000 below the actual production cost of each episode." ==Critical response==