While reviewing the track, several publications favourably compared Roxette to fellow Swedish act
ABBA.
Music & Media dubbed it the single of the week, and said the vocal harmonising in the refrain was the best part of the song. They went on to comment: "Time will tell if they manage to be as productive as the legendary foursome, but this tense, atmospheric
Beatle-esque song definitely marks a step in the right direction."
People Magazine also compared the duo to ABBA, saying the song has "bounce and kick", while
AllMusic called the song "bright" and "shiny". Bill Coleman from
Billboard said "The Look" was "too catchy for words", describing it as a "
pop track that incorporates an eager
rock edge and
funky rhythm underpinnings." A writer for
Stereogum noted an inability to define the genre of the track, saying that despite its disparate influences, the song was neither rock, dance or funk. Although they commented on the lyrics, which they described as "nonsense", they went on to say the song "sounds colossal. After the fake ending, when everything goes silent for a couple of seconds and then comes rushing back, it sounds even more colossal. You can waste all your effort on trying to write lyrics that make sense, or you can focus your energy on making something like that happen. Roxette chose wisely."
Stephen Thomas Erlewine, in a 2019 report for
Billboard, said the song was "
glam rock for the age of
George H. W. Bush: stylized and stylish on the surface, yet classically structured at its core. Equal parts craft and trash, it was the platonic ideal of a hit pop single." He also commented on the route the song took to commercial success, saying: "It was a hit single lying in wait, ready for the right ears to recognize [its] potential. That it was discovered by an exchange student and a programmer from the Midwest (KDWB in Minnesota) remains one of the minor miracles of late-'80s pop." In a 2021 article for
Stereogum Tom Breihan called it "an insidiously catchy synth-rock jam". ==Music video==