Rather than taking the approach of a serious music band, The Lords were more of a slapstick and comedy troupe especially on stage, probably akin to bands like
The Bonzo Dog Doo-Dah Band in England at the time (and indeed
Johnny Kidd & The Pirates whose ''Shakin' All Over'' The Lords covered and which became their first hit single), overdoing the contemporary moptop hairstyle by making it look like a stereotypical Medieval haircut as portrayed in the modern comic
Prince Valiant, taking the formal suit fashion introduced by
The Beatles and turning them into waiters' clothing, and dancing like a girl group such as the 1920s
Tiller Girls on stage. This rather lighthearted attitude led to a rivalry with the more serious Hamburg-based band
The Rattles and especially their bandleader and producer
Achim Reichel, who was critical of the Lords for their silly antics. In addition to their clownesqueries, which were looked down upon by more ambitious proto-
Krautrock artists such as
Reichel, there was a rumour that singer of The Lords, Ulli Günther ("Lord Ulli") did not speak English even though it was the language he sang in, and that therefore his German accent was much thicker than was usual in the German-produced but English-sung music scene at the time. Towards the end of the 1960s, the band was increasingly influenced by psychedelia and brought more social commentary, serious or satirical, into their lyrics, effectually turning from a British Invasion-influenced pop band into a progressive
Krautrock group. However, nothing of this development, nor the slapstick approach that came before it would be evident in subsequent reunions after 1976. Instead, since their re-formation they foster more of a rough rocker and teddy boy image both in their instrumentation, arrangements, and their clothing, now appearing in jeans clothing and sunglasses, comparable to the new style 1970s
glam rock band
Slade took on during the 1980s, even though today The Lords often perform to recordings of their old singles when on TV while dressed up in their new style. The original recordings of their singles, later often re-recorded by the band, were issued on CD as the double CD box
The Original Singles – Collection/The A & B-Sides in 1999, beside which the CD version of their 1972 best-of album
The LORDS 1964-1971 sold well, while ''Shakin' All Over '70
(1970) and The Very Best'' (1992), like most of their albums after 1971, are more recent, technologically updated re-recordings of their classic songs. == Discography ==