Over half a century ago – in 1971 – a meeting was convened in Cambridge as a result of one grandmother's search to find out why her baby grandson had died suddenly and unexpectedly. This gathering led to the founding of the world's first organisation devoted to research, information and support in the field of infant deaths. Since The Lullaby Trust teamed up with the Department of Health to launch the campaign to reduce the risk of sudden infant death in 1991, the UK sudden infant death rate has fallen by 80%, and has been hailed one of the most successful
public health campaigns ever, estimated to have saved more than 30,000 lives. The Lullaby Trust has gone on to become one of the world's leading authorities on sudden infant death, the UK's largest funder of
medical research into sudden infant death, the main source of support for bereaved families and a major information provider. ==Services==