Initiatives and events The foundation conducts fundraising through a variety of initiatives and events, such as "Run For Team V" and "Fundraise for the V."
Bristol Myers Squibb employees and others have participated in the Coast 2 Coast 4 Cancer Ride to raise funds for the foundation. They host an annual wine celebration. The foundation hosts an annual Boo-Yah! event to honor the legacy of
Stuart Scott. The
Ultimate Fighting Championship (UFC) has collaborated with ESPN to fundraise.
Dick Vitale hosts an annual event to raise money and awareness for
Childhood cancer. In 2025, the 20th annual Vitale Gala raised $12.5 million for the foundation, surpassing $100 million in total grants. Each year, the Dribble for Victory Over Cancer event, hosted by
UNC Athletics in partnership with the Pediatric Cancer Research Foundation and the V Foundation, raises funds for pediatric cancer research at UNC Children's Research Institute.
Jimmy V Classic The Jimmy V Classic is an annual basketball game organized by
ESPN Events to raise money for the V Foundation and awareness for cancer research.
Corporate and media support ESPN has supported the V Foundation through initiatives like the Tournament Challenge Marathon, a 24- to 25-hour programming event promoting bracketology during
NCAA Division I men's basketball tournament while raising awareness and funds for cancer research. In March 2016,
WWE partnered with The V Foundation. Corporations, including
Hooters, have partnered with the foundation to raise money.
Public figures, athletes, and others It has received support from public figures and sports professionals. NHL captain
Alex Ovechkin launched the "GR8 Chase for Victory Over Cancer" campaign, which ties his goal-scoring achievements to monetary donations for
pediatric cancer research. ESPN holds an annual V Week and has helped raise millions of dollars for the foundation. In March 2021,
Mat Ishbia donated $1 million to foundation.
Taylor Swift has donated $100,000. In response to 2025 U.S. government funding cuts, Nancy Major, MD, a clinical professor, radiologist, and V Foundation board member, organized a fundraiser in Park City, Utah to support the V Foundation.
Fraternal and organizational In 2005, the
Orange Krush Foundation presented the
Jimmy V Foundation with a check for $50,000. The money represented the one-millionth dollar donated in the Orange Krush Foundation's eight-year existence. In 2006, the fraternity
Delta Chi named the V Foundation as its official philanthropic organization. Delta Chi has raised over one million dollars for the V foundation. == Awards and recognition ==