MarketMid-century modern
Company Profile

Mid-century modern

Mid-century modern (MCM) is "a style of design popular in the mid-twentieth century, characterized by clean, simple lines and lack of embellishment." The style was present throughout the world, but gained most popularity in North America, Brazil and Europe from roughly 1945 to 1970. MCM style can be seen in interior design, product design, graphic design, architecture and urban development.

Architecture
(designed 1955–56) by Eero Saarinen The mid-century modern movement in the U.S. was an American reflection of the International and Bauhaus movements, including the works of Gropius, Florence Knoll, Le Corbusier, and Ludwig Mies van der Rohe. Many European designers moved to the United States during the 1930s and 1940s, including Walter Gropius, Mies van der Rohe, and Eliel Saarinen. These designers played a large role in shaping American mid-century modern interior design. They believed that well-designed environments could have a positive influence on behavior and quality of life. Their contributions helped move interior design away from decorative traditions and to a more intentional approach. Contemporary furniture retailers, such as Modern Miami Furniture, have continued to promote mid-century modern and modern designs, offering a variety of mid-century inspired products online and in showrooms. Thomas Hines talks about how after World War II, American companies started making products that looked sleek and futuristic, inspired by space and military technology. These modern designs became a sign that the country was entering a new chapter. Promoting this style wasn’t just about the updated look, but it was also a way to encourage consumers to buy to help the economy grow. The city of Palm Springs, California is noted for its many examples of mid-century modern architecture. Architects include: • Welton Becket: Bullock's Palm Springs (with Wurdeman) (1947) (demolished, 1996) • John Porter Clark: Welwood Murray Library (1937); Clark Residence (1939) (on the El Minador golf course); Palm Springs Women's Club (1939) • William F. Cody: Stanley Goldberg residence; Del Marcos Motel (1947); L'Horizon Hotel, for Jack Wrather and Bonita Granville (1952); remodel of Thunderbird Country Club clubhouse (c. 1953) (Rancho Mirage); Tamarisk Country Club (1953) (Rancho Mirage) (now remodeled); Huddle Springs restaurant (1957); St. Theresa Parish Church (1968); Palm Springs Library (1975) • Craig Ellwood: Max Palevsky House (1970) • Albert Frey: Palm Springs City Hall (with Clark and Chambers) (1952–57); Palm Springs Fire Station #1 (1955); Tramway Gas Station (1963); Movie Colony Hotel; Kocher-Samson Building (1934) (with A. Lawrence Kocher); Raymond Loewy House (1946); Villa Hermosa Resort (1946); Frey House I (1953); Frey House II (1963); Carey-Pirozzi house (1956); Christian Scientist Church (1957); Alpha Beta Shopping Center (1960) (demolished) • Victor Gruen: City National Bank (now Bank of America) (1959) (designed as an homage to the Chapelle Notre Dame du Haut, Ronchamp, by Le Corbusier) • A. Quincy Jones: Palm Springs Tennis Club (with Paul R. Williams) (1946); Town & Country Center (with Paul R. Williams) (1947–50); J.J. Robinson House (with Frederick E. Emmons) (1957); Ambassador and Mrs. Walter H. Annenberg House (with Frederick E. Emmons) (1963); Country Club Estates Condominiums (1965) • William Krisel: Ocotillo Lodge(1957); House of Tomorrow(1962). • John Lautner: Desert Hot Springs Motel (1947); Arthur Elrod House (1968) (interiors used in filming James Bond's Diamonds Are Forever); Hope Residence (1973) • John Black Lee: Specialized in residential houses. Lee House 1 (1952), Lee House 2 (1956) for which he won the Award of Merit from the American Institute of Architects, Day House (1965), * System House (1961), Rogers House (1957), Ravello (1960) • Gene Leedy: The Sarasota School of Architecture, sometimes called Sarasota Modern, is a regional style of post-war architecture that emerged on Florida's Central West Coast. • Frederick Monhoff: Palm Springs Biltmore Resort (1948) (demolished, 2003 Kaufmann Desert House (1946); Samuel and Luella Maslon House, Tamarisk Country Club, Rancho Mirage (1962) (demolished 2003) Sunny View Drive (1961). Home developer, Alexander Homes, popularized this post-and-beam architectural style in the Coachella Valley. Alexander houses and similar homes feature low-pitched roofs, wide eaves, open-beamed ceilings, and floor-to-ceiling windows. • E. Stewart Williams: Frank Sinatra House (1946) (with piano-shaped pool); Oasis commercial building (with interiors by Paul R. Williams) (1952); William and Marjorie Edris House (1954); Mari and Steward Williams House (1956); Santa Fe Federal Savings Building (1958); Coachella Valley Savings & Loan (now Washington Mutual) (1960); Palm Springs Desert Museum (1976) • Paul Williams: Palm Springs Tennis Club (with Jones) (1946) • Frank Lloyd Wright Jr.: Oasis Hotel (1923) • Walter Wurdeman: Bullock's Palm Springs (with Welton Becket) (1947) (demolished 1996) Restoration projects have been undertaken to return many of these residences and businesses to their original condition. In nearby Newberry Springs, Harold James Bissner Jr designed the 1968 circular "space-age" Volcano House (1968–1969) Mid-Century modern in Brazil , by Oscar Niemeyer, in the Brazilian federal capital Brasília Brazil is the only country in the world where an entire city, and in this case the country's capital, Brasília, was built entirely in the mid-century modern style. The city was inaugurated in 1961, and is the third most populous city in the country, behind only São Paulo and Rio de Janeiro. In addition to the memorable buildings by architect Oscar Niemeyer, there are also works by Athos Bulcão, Marianne Peretti, João Filgueiras Lima, and landscaping by Burle Marx. Architects include: • Lucio Costa: major achievements include the Gustavo Capanema Palace in Rio de Janeiro and the famous Pacaembu Stadium in São Paulo. • Vilanova Artigas: major achievements include Faculty of Architecture and Urbanism, University of São Paulo and Morumbi Stadium, both in São Paulo. • Oscar Niemeyer: major achievements include National Congress of Brazil, Alvorada Palace Presidential Residence, Cathedral of Brasília, Supreme Court of Brazil, Planalto Palace - Official Workplace of the President of Brazil, Itamaraty Palace - Ministry of Foreign Affairs of Brazil, Cláudio Santoro National Theater, Superior Court of Justice, all in Brasília. Ibirapuera Park in São Paulo. Niterói Contemporary Art Museum, Manchete Building, Casa das Canoas, in Rio de Janeiro. Oscar Niemeyer Museum in Curitiba. • Lina Bo Bardi: major achievements include São Paulo Museum of Art and Casa de Vidro, both in São Paulo. • Paulo Mendes da Rocha: major achievement includes São Paulo State Art Gallery in São Paulo. Mid-Century modern in Europe Scandinavian design had a great influence on the mid-century modern furniture. The style is characterized by a minimalist, clean-lined approach that looks to combine functionality with beauty, well-crafted, classic, and timeless. Emphasis is put on utilizing natural materials to improve daily life through unique, purposeful design, durability and reliability. The Scandinavian mid-century modern goal was to minimize, promoting quality over quantity and cozy togetherness. The Nordic style united innovation, simplicity, and elegance. Scandinavian modern designers, such as Børge Mogensen, Hans Wegner, Finn Juhl, Arne Vodder, Verner Panton, and Alvar Aalto, stood out in this movement. In 1930, the Stockholm Exhibition introduced a new type of design to Scandinavia, focusing on clean shapes, simple lines, and practical use. This exhibition was led by Gregor Paulsson, and the event showcased buildings and furniture that were practical and stylish without extra decoration. This exhibition influenced many designers across Europe, and helped spread the ideas that now define mid-century modern design. , Case Study House 21, Los Angeles Case Study Houses The Case Study Houses program ran from 1945 through 1966, and was an experimental initiative intended to address the post–World War II housing boom in the United States. It brought together some of the most significant mid-century modern architects, including Charles and Ray Eames, Craig Ellwood, A. Quincy Jones, Edward Killingsworth, Pierre Koenig, Richard Neutra, Ralph Rapson, Eero Saarinen, and Raphael Soriano to design and construct efficient, affordable prototype homes. These houses served as models for modern residential living and were documented by architectural photographer Julius Shulman. ==Industrial design==
Industrial design
and Mary Wright) Spun aluminum coffee urn, c.1935 Scandinavian design was very influential at this time, with a style characterized by simplicity, democratic design and natural shapes. Glassware (IittalaFinland), ceramics (Arabia – Finland), tableware (Georg Jensen – Denmark), lighting (Poul Henningsen – Denmark), and furniture (Danish modern) were some of the genres for the products created. In the eastern United States, the American-born Russel Wright and Mary Wright, designing for Steubenville Pottery, and Hungarian-born Eva Zeisel designing for Red Wing Pottery and later Hall China created free-flowing ceramic designs that were much admired and heralded in the trend of smooth, flowing contours in dinnerware. On the West Coast of the United States, the industrial designer and potter Edith Heath (1911–2005) founded Heath Ceramics in 1948. The company was one of the numerous California pottery manufacturers that had their heyday in post-war United States, and produced mid-Century modern ceramic dish-ware. In New Mexico, Nambé Mills, Inc. in 1953 introduced a range of cast and polished alloy tableware and cookware of modernist design, with the luster of silver and the solidity of iron, some of which items are still within the product range. Sales are largely through retail stores in New Mexico and Arizona, and through upmarket national retailers. Portmeirion Group purchased Nambé in 2019. As a subsidiary of Portmeirion, it now trades as Nambé International. Edith Heath's "Coupe" line remains in demand and has been in constant production since 1948, with only periodic changes to the texture and color of the glazes. == Social medium ==
Social medium
Printed ephemera documenting the mid-century transformations in design, architecture, landscape, infrastructure, and entertainment include mid-century linen post cards from the early 1930s to the late 1950s. These post cards came about through innovations pioneered through the use of offset lithography. The cards were produced on paper with a high rag content, which gave the post card a textured look and feel. At the time this was a less expensive process. Along with advances in printing technique, mid-century linen postcards allowed for very vibrant ink colors. The encyclopedic geographic imagery of mid-century linen post cards suggests popular middle-class attitudes about nature, wilderness, technology, mobility and the city during the mid-20th century. Curt Teich in Chicago was the most prominent and largest printer and publisher of Linen Type postcards pioneering lithography with his "Art Colortone" process. Other large publishers include Stanley Piltz in San Francisco, who established the "Pictorial Wonderland Art Tone Series", Western Publishing and Novelty Company in Los Angeles and the Tichnor Brothers in Boston. The printing of mid-century linen post cards began to give way in the late 1950s to Kodachrome and Ektachrome color prints. ==Examples==
Examples
Architecture Commercial File:Museu de Arte Moderna de Niterói - Rio de Janeiro. (15409900996).jpg|Oscar Niemeyer's Contemporary Art Museum in Niteroi File:Washington Dulles International Airport at Dusk.jpg|Main Terminal at Dulles Airport in Northern Virginia by Eero Saarinen File:Brasilia Congresso Nacional 05 2007 221.jpg|National Congress of Brazil by Oscar Niemeyer File:MIT Chapel, Cambridge, Massachusetts - interior.JPG|MIT Chapel by Eero Saarinen File:NorthChristianChurch.jpg|North Christian Church, Columbus, Indiana, US, the final work of Eero Saarinen File:Helsinki University of Technology auditorium.jpg|Helsinki, Finland – University of Technology – Auditorium by Alvar Aalto File:Felix candela en Casino.jpg|Hotel Casino de la Selva, Cuernavaca, Mexico by Félix Candela File:Cal poly pomona building 7 maston.jpg|Cal Poly Pomona College of Environmental Design by Carl Maston File:Riverplace Tower in Jacksonville.jpg|Riverplace Tower, Jacksonville, Florida by Welton Becket File:St. Augustine's Episcopal Church.jpg|St. Augustine's Episcopal Church in Gary, Indiana by Edward D. Dart File:Jacksonville City Hall Annex.jpg|Courthouse Annex Building, (now demolished) Jacksonville, Florida by Reynolds, Smith & Hills File:CSXHQ.JPG|CSX Transportation Building, Jacksonville, Florida by KBJ Architects File:UCILibrary.jpg|UCI Langson Library, Irvine Ranch, California File:Bullock's Pasadena, California, 1949.jpg|Bullock's Pasadena, California, 1949 File:Advent-2021.jpg|Adventkerk, The Hague, the Netherlands, by K.L. Sijmons, 1954 File:A648, University Motor Inn, Schuylkill River, Philadelphia, 2018.jpg|University Motor Inn with partial butterfly roof on the Schuylkill River in Philadelphia, 1960 File:Parkade Plaza, Main Avenue and Howard Street, Spokane, WA - 53793102333.jpg|Parkade Plaza in downtown Spokane, Washington Residential File:Palacio da Alvorada Exterior.JPG|Palacio da Alvorada, official residence of the President of Brazil by Oscar Niemeyer File:Case Study House 22 (5902490232).jpg|Stahl House by Pierre Koenig File:SierraTowers04.jpg|Sierra Towers in West Hollywood, California by Jack A. Charney File:Unitedfounders 10 29 07 c.jpg|The 360 at Founders Plaza in Oklahoma City File:Del Prado on Balboa Park, San Diego.jpg|Del Prado Condominiums, Balboa Park, San Diego by William Krisel File:Alden Dow House.jpg|Alden Dow House and Studio, Midland, Michigan by Alden B. Dow File:UAlbanyStateQuad.jpg|State Quad, one of four identical quadrangle dormitories, at the University at Albany, New York File:Bramblegate, Edgcumbe Park, Crowthorne, 2007 - geograph.org.uk - 535662.jpg|Edgcumbe Park, Crowthorne, England, by the Renway Construction Company Furnishings The Egg Chair.jpg|Egg chair by Arne Jacobsen Arne_Jacobsen_-_Grand_Prix_chair.jpg|Grand Prix by Arne Jacobsen Eameslounch.jpg|Eames Lounge Chair by Charles and Ray Eames Isamu Noguchi, Coffee table, 1959 (5646039032).jpg|Noguchi table by Isamu Noguchi Diamond Chair - Harry Bertoia, MNAM.jpg|Diamond chair by Harry Bertoia Comprehensive Storage Unit. 1966-1968.jpg|Comprehensive Storage Unit by George Nelson Nambé ware c.1960-80.jpg|Examples of Nambé Ware designs, c.1960-80 ==Additional notable names==
Additional notable names
Aino AaltoMagdalena AbakanowiczGregory AinAdela AkersAnni AlbersJoyce AndersonRuth AsawaAlfons BachMilo BaughmanHarry BertoiaLili BlumenauLina Bo BardiRobin BoydMarcel BreuerRobert C. BrowardMary BuskirkJack Allen CharneyKatherine ChoyVictor Christ-JanerWilliam CurryGreta DanielEdward D. DartLucia DeRespinisRichard Lee DormanCharles and Ray EamesJoseph EichlerArthur EricksonO'Neil FordPaul T. FranklElsie FreundBertrand GoldbergCharles GoodmanMax GottschalkEileen GrayLawrence HalprinPaul HamiltonEszter HarasztyTaylor HardwickRalph HaverFrances Stewart HigginsMichael HigginsFinn JuhlVladimir KaganLouis KahnPoul KjaerholmKaare KlintHenry KlumbPierre KoenigFlorence KnollWilliam KriselMogens LassenPaul LaszloJohn LautnerRoger LeeCharles LuckmanCarl MastonCliff MayPaul McCobbJohn Randal McDonaldLeza McVeyEmil MilanEudorah MooreWilliam MorganBørge MogensenGeorge NelsonOscar NiemeyerSvend NielsenIsamu NoguchiVerner PantonTommi ParzingerAdrian PearsallRuth PeningtonWalter PierceWarren PlatnerJean ProuvéIra RakatanskyMerry RenkJens RisomPaul RudolphEero SaarinenRichard SchultzPaul SchweikherHarry SeidlerAvriel ShullMel SmilowMaurice K. SmithAlison and Peter SmithsonRaphael SorianoRussell SpannerMarianne StrengellEdward Durell StoneArt TroutnerOle WanscherHans WegnerDavid WeidmanRussel Wright and Mary WrightEva Zeisel ==See also==
tickerdossier.comtickerdossier.substack.com