MarketThe Monster Ball Tour
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The Monster Ball Tour

The Monster Ball Tour was the second worldwide concert tour by American singer-songwriter Lady Gaga. Staged in support of her first EP, The Fame Monster (2009), the concert largely comprised songs from that recording as well as Gaga's debut album, The Fame (2008). The tour visited various arenas and stadiums, performing over 200 shows between November 2009 and May 2011. With the tour separated into three respective North American and European legs, as well as visiting Australia, New Zealand and Japan, the Monster Ball is the highest-grossing tour for a debut headlining artist in history.

Background
Rapper Kanye West and Lady Gaga initially planned to launch a joint tour in October 2009, known as Fame Kills: Starring Kanye West and Lady Gaga. Amid negative response to his controversial outbursts at the 2009 MTV Video Music Awards, West declared that he would take a hiatus from his music career. Nevertheless, the complete schedule for Fame Kills was released, with the tour set to begin on November 10, 2009, in Phoenix, Arizona. Shortly afterwards, the tour was officially cancelled without any explanation. Gaga addressed the situation at Billboards annual Women in Music luncheon, where she cited creative differences as the reason for the tour's cancellation. In an interview she stated, "[Kanye] is going to take a break, but the good news is, I am not." After assuring the public that she would be embarking on her own tour, Gaga officially announced the Monster Ball Tour on October 15, 2009. It was originally planned to debut in London in early 2010, but ended up kicking off on November 27, 2009, in Montreal. Rapper Kid Cudi and singer Jason Derulo were confirmed as the supporting acts for the tour, with Cudi supporting Gaga from the beginning of the tour, and Derulo joining from December 28, 2009. The official poster for the tour featured Gaga in Versace 676 sunglasses and wearing a gyroscope around her called "The Orbit", which she first wore on the October 3, 2009, episode of Saturday Night Live. The contraption was designed by Nasir Mazhar in collaboration with Gaga's own creative production company, Haus of Gaga. The tour's sponsor of the American leg was Virgin Mobile USA, who introduced the "Free I.P." program which offered free show tickets to fans who volunteered their time to homeless youth organizations. == Development ==
Development
Original concept In an interview with Rolling Stone, Gaga explained that she wanted to put together an expensive looking, beautiful show which would be affordable for her fans. "So we talked about growth, and that led us into this kind of scientific space, and we started talking about evolution and the evolution of humanity and how we begin as one thing, and we become another." For the performance of "Paparazzi", Gaga had collaborated with her Haus of Gaga creative partner Matthew "Matty Dada" Williams. She had a different vision for it in the beginning. Dada thought that Gaga should wear her hair braided, which Gaga had never done before. Dada's explanation for the concept was the look of Rapunzel, the fairy-tale character. He felt that "it's something people deeply understand. And when you're wearing sunglasses on a scaffolding piece with a giant alien dancing behind you, I promised [to Gaga] it's not going to look like Rapunzel.'" Revamped concept In December 2009, Gaga revealed that she planned to cancel the concept of the original shows of the Monster Ball Tour and start afresh. She felt that the revamp of the show was needed as the original tour was constructed in a very short span of time. Gaga recalled that after West and she split up for this tour, she was unsure if she could get a show together in time, but nevertheless wanted to promote The Fame Monster. Hence she was able to put together "something that, in truth, I never would have done if I had a longer amount of time". A new keytar was constructed for the show and was named Emma. The instrument was created by the Haus of Gaga and the singer said, "We have this new instrument that I brought to the Brits tonight, 'Emma', which is what I was playing on the stage. She's a hybrid from all these other instruments." During an interview on KISS-FM with Ryan Seacrest, on his show On Air with Ryan Seacrest, Gaga explained that the concert tour was still called "The Monster Ball", but it had become more of a musical and less of a concert. It had a New York theme at its core; telling a story where Gaga and her friends travel to the Monster Ball, but get lost. == Concert synopsis ==
Concert synopsis
Pre-revisions Beginning behind a giant, green, laser lit video screen featuring scrim lights, Gaga appeared in a bulb-covered futuristic silver jeweled jumpsuit After descending from her fire escape, she poked around in the hood of a dilapidated green Rolls-Royce and subsequently "The Fame" where she rose from beneath the stage and played her keytar Emma, wearing a giant red cape. "LoveGame" saw the beginning of the Subway section, with Gaga wearing a translucent nun's habit, and a skeletal hand. The song was performed with the aid of a gilded subway car and a "disco stick" while her next number "Boys Boys Boys" featured muscly male dancers cavorting in spandex shorts. After a costume change, Gaga burst into "Money Honey" with an extended keytar solo after emerging from beneath the stage as the New York scenery disappeared around her. As she walked towards the Glitter way, Gaga recalls when she was in jail and her friend Beyoncé bailed her out, thus performing the song "Telephone". A piano is then brought in and Gaga goes into the song "Brown Eyes", after which she performs "Speechless" while the piano starts spitting fire. This segment also saw the performance of "You and I" in some of the shows; the song was eventually included on Gaga's second studio album, Born This Way. During this song, she tells the audience about her life as a teen in New York, and how she became who she is today. Gaga and her friends then continue down the Glitter Way, and soon they run into an angel, who plays an angelic tune that summons a twister, taking them closer to the Monster Ball, but landing them in a strange place that they did not know. Gaga sings "So Happy I Could Die", decked in a white dress, that moves on its own accord. The third segment begins with Gaga returning on the stage and singing "Monster", inside a forest with black, thornlike trees. Her dancers conglomerate around her near the end and Gaga reveals herself to be covered with blood. She then states that the thing she hates more than money is the truth and performs "Teeth", while introducing her band. Gaga and her friends then find the Eternal Fountain, which pours out red colored liquid and Gaga explains that it bleeds for anyone. She starts singing "Alejandro" while jumping into the fountain and singing, as blood pours over her. Gaga then returns and sings "Poker Face" on the cat-walk. After the performance, she and her friends find themselves in a dark place, and after some dialogue, Gaga's friends run off, leaving her alone to deal with the Fame Monster, a giant angler fish. Gaga starts singing "Paparazzi" and eventually kills the Fame Monster by shooting sparks from her pyrotechnic bra and underwear. She then leaves for the Monster Ball and after appearing there, meanwhile fans assume the show is not over yet, suddenly Gaga appears on stage and performs the song, "Bad Romance" while standing inside a giant gyroscope. After the song, she says that she can do one more song for an encore to the audience. "Born This Way" is performed with Gaga singing with a hand microphone and wearing a plastic two-piece ensemble and during the bridge, she performs an organ solo of Johann Sebastian Bach's Toccata and Fugue in D minor. After the end of the song, she creates a monster paw with her dancers and finally the show is over as the curtain goes down. == Critical response ==
Critical response
Original show The original version of the tour received generally positive reviews from critics. Jane Stevenson from Toronto Sun gave the concert four out of five stars and said that Lady Gaga came across as a "confident, colourful, and campy performer. [...] Gaga's success was evident with slick-looking videos, lights, elaborate costumes, dancers, and yes, a band, even if her stage was sometimes left dark as she left to make numerous changes." T'Cha Dunlevy for The Gazette noted that the performance was lacking—adding that the show never reached its peak until the end, when Gaga performed the "real rendition" of "Poker Face" and "Bad Romance". "Better late than never", Dunlevy concluded. Aedan Helmer from Jam! magazine said that "At first blush, it might seem the real driving force behind Gaga's meteoric rise to fame is her hand-picked cadre of costume and set designers—dubbed Haus of Gaga—who seemingly know no bounds when it comes to pushing the envelope of haute couture and the theatre of the absurd. [...] But what really sets Gaga apart from the middling masses of lip-synching Britney clones and Idol wannabes is her pure, unadulterated musical talent. [...] The Lady can sing." Theatre critic Kelly Nestruck, while writing for The Guardian, said "While the Monster Ball has nothing on the great operas or the golden age of musical theatre, Lady Gaga's 'electro-pop opera' is at least twice as entertaining and infinitely fresher than any stage musical written over the last decade." Lauren Carter from Boston Herald praised the show saying "[Gaga] only has two albums under her belt but who cares? Every song feels like a hit, and Gaga-as-star is already taking on Madonna-like proportions. [...] After [the show] at the Wang Theater, fans could justifiably walk away thinking Lady Gaga is crazy, brilliant or both." Jeremy Adams from Rolling Stone reviewed the performance at Wang Center in Boston and said that "Throughout the evening, Gaga [..] aimed for a kind of pop theatricality that might potentially cement her burgeoning status as performance artist." Aidin Vaziri of San Francisco Chronicle said that "During her 90-minute performance—not so much a live concert as a meticulously choreographed spectacle—Lady Gaga also evoked Kanye West with the futuristic set, Britney Spears in her heavy-lidded stage movements, Courtney Love with her interminable between-song monologues highlighted by four-letter squelches and—who else?—Madonna for, oh, just about everything else." Jim Harrington from San Jose Mercury News felt that the show would have been better technically if around thirty minutes were lessened from it. James Montogomery from MTV reviewed the concert at San Diego and said that "[Gaga] powered through and turned the San Diego Sports Arena into a raucous, delightfully raw discotheque." Writing for the Las Vegas Sun, Joe Brown observed that "Lady Gaga out-Cher-ed Cher, made Cirque du Soleil and Britney's 'Circus Tour' look like county fair carnivals, and made New Year's Eve in Las Vegas anticlimactic." Los Angeles Times writer Ann Powers avouched that the tour was "an invigoratingly ambitious show, executed with vigor by its star and her expressive dancers." Jon Pareles from The New York Times said that the tour always provided "something worth a snapshot: a sci-fi tableau, perhaps, or a skimpy, glittery costume. The more her image gets around, the better Lady Gaga does." Revamped show The revamped concerts were also met with critical acclaim. Mark Savage from BBC Online reviewed the first of the revised performances in the United Kingdom. Savage described the concert as a hugely ambitious, terrifyingly loud show, "spread over four acts and held together by a flimsy 'narrative' about Gaga and her dancer friends trying to get to a party." He was also impressed that the entire spectacle was put together in just four weeks. Glenn Gamboa from Newsday said that Gaga "built her monster-sized fame on knowing how to create a spectacle and then having the substance to back it up. For every coat made of Kermit the Frog dolls or headdresses that covered her face in red lace, there was a stomping disco anthem or tender piano ballad to match. That back and forth is the centerpiece of her Monster Ball Tour." Dan Aquilante from the New York Post was critical of the show, calling it "scripted, silly, and tired, right down to Gaga's patter." He added that the 15 costumes Gaga wore during the two-hour plus gig were "more successful helping her cement the notion of an erotic and exotic otherworld." Writing in the Telegram & Gazette, Craig S. Semon was appreciative of the show, calling it "an out-of-this-world blast and end-of-the-world blow-out that must be seen to be believed." Rick Massimo, reviewing the concert for The Providence Journal, wrote that as a musical theater, the Monster Ball was not that exciting, but "that leaves the music, and when you lay two hours of her songs end-to-end, it's easy to see the vision, the intelligence and a serious songwriting talent at work." Jay N. Miller from The Enterprise was impressed with the show, saying that the music was somewhere between industrial disco and house music with a rock edge, but "always danceable". Philip Borof from Bloomberg Television reviewed the concert in New York's Madison Square Garden and found it average, calling the crowd decked in various costumes as the "most entertaining". Toronto Stars Ben Rayner appreciated the show, exclaiming "hot damn, that was one hell of a show Gaga brought to the Air Canada Centre Sunday night and suddenly it doesn't seem redundant to add one more voice to the Lady Gaga choir." Mariel Concepción from Billboard felt that Gaga "may be best known for her gaudy outfits and over-the-top stage shows, but at her hometown headlining debut at Madison Square Garden last night, the pop phenomenon proved she's a regular girl at heart." The Seattle Times staff writer Marian Liu declared that as "one of the most anticipated touring acts of the year, [Gaga] stimulated the crowd's senses on Saturday night in a way few artists can. She brought spectacle and backed it up with soul." The Guardian journalist Alexis Petridis reviewed the opening show of the European leg, and commented that "it takes a certain je ne sais quoi to open your show doing something that looks suspiciously like mime on a rickety metal staircase while wearing an outfit with shoulderpads the size of the deck on a small aircraft carrier." == Commercial reception ==
Commercial reception
As soon as the dates for the show were announced, there was high demand for tickets. As sponsor of the North American Monster Ball Tour, Virgin Mobile customers had access to presale tickets. Bob Stohrer, VP of Marketing for Virgin Mobile USA said "We are excited to take our partnership with Lady Gaga and the Monster Ball Tour to another level. [...] We'll also build on our partnership around combating youth homelessness and continue to enhance the tour experience for fans and our customers." Shows in the first leg of the tour were sold-out completely, prompting Live Nation Inc. to announce that Gaga will return to the U.S. in February 2011 for another run of U.S. dates. The 2011 dates for the North American Monster Ball Tour were announced as starting from February 19 in Atlantic City, with ten arena dates confirmed through April 18. Additional shows were announced, and Semi Precious Weapons collaborated with Gaga until the tour ended. Live Nation Entertainment's global touring division, headed by chairman Arthur Fogel, held the reins as promoter/producer of the Monster Ball tour. At the 2010 Billboard Touring Awards, Gaga won the Breakthrough Performer Award, as well as the Concert Marketing & Promotion Award, the latter being an acknowledgement of her partnership with Virgin Mobile. Billboard also placed the Monster Ball Tour at position four on their Year-end Top 25 Tours of 2010. They reported that the tour had grossed US$116 million from 122 shows, with an audience of 1.3 million. By the end of the year, Pollstar announced that the tour had earned a total of US$133.6 million from 138 shows, making her the only woman to be placed in their list of the Top 10 Tours of 2010. Yet, for all the success of the tour, the first extension of the Monster Ball Tour almost bankrupted Lady Gaga, she told The Financial Times it left her $3m in debt. The top grosser of the Monster Ball Tour were the two concerts at the Bell Centre in Montreal, which collectively earned over US$10 million. By amassing an audience of 111,060 from two shows, the performances at the Foro Sol in Mexico City attained the largest audience of the tour. The largest crowd, however, came from the Nashville market with 14,925 present at the Bridgestone Arena performance on April 19. The tour continued its presence in the Atlanta market on April 18, 2011, where she performed to 10,864 people at the Arena at Gwinnett Center. The third American leg concluded in Uniondale, New York with a sellout crowd of 13,195 at Nassau Veterans Memorial Coliseum on April 23, 2011. At the conclusion of 2011, the Monster Ball Tour grossed over US$70 million from 45 shows. By May 2011, the tour had grossed a total of US$227.4 million from the 200 reported shows, drawing an audience of 2.5 million, making it the highest-grossing tour in history by a debut headlining artist. == Controversies ==
Controversies
The tour became subject to numerous controversies. Kid Cudi's resignation as an opening act of the tour received widespread media attention. Many reports Cudi's resignation is due to during the Vancouver show on December 12, 2009, Cudi allegedly punched a fan. According to eyewitness accounts, the rapper mistook the fan, Michael Sharpe, for another concertgoer who had thrown a wallet onto the stage during his opening set. Sharpe has since said he has no plans to press charges against Cudi. In Manchester, the June 3rd 2010 show, Gaga's performance of Alejandro where fake blood will spurt down on her chest as part of the performance, caused an outrage among fans and locals saying its overly sensitive after the shooting incident in Cumbria, England that happened a day before the said show. Gaga later downplayed this incident in the Washington, D.C. show on September 7, 2010, referring to the fake blood as "only fake monster fighting" during the concert. Prior to the July 31st show in Phoenix, Arizona, Gaga has been receiving petitions from fans, activists, and numerous celebrities to cancel the said show of the tour due to Arizona's newly enacted immigration law SB1070. During the show, Gaga responded to “actively protest prejudice and injustice” to her fans. “I got a phone call from a couple really big rock ‘n’ rollers, big pop stars, big rappers, and they said, ‘We’d like you to boycott Arizona…because of SB 1070,’” Gaga also told the crowd. “And I said, ‘You really think that us dumb fucking pop stars are going to collapse the economy of Arizona?'”. Gaga’s stance contrasted with that of The Sound Strike, an organized effort by dozens of artists, including Rage Against the Machine’s Zack de La Rocha, to refuse live gigs in the state until SB 1070 is repealed. “I’ll tell you what we have to do about SB 1070,” Gaga said. “We have to be active. We have to actively protest, and the nature of the Monster Ball is to actively protest prejudice and injustice, and the bullshit that is put on our society.” “I will not cancel my show,” the star continued. “I will yell, and I will scream louder, and I will hold you, and we will hold each other, and we will peaceably protest this state. Do not be afraid, because if it wasn’t for all of you immigrants, this country wouldn’t have shit.” == Broadcast and recordings ==
Broadcast and recordings
HBO filmed a special of the Monster Ball Tour during Gaga's February 21–22, 2011 shows at Madison Square Garden. The special, titled Lady Gaga Presents the Monster Ball Tour: At Madison Square Garden, aired on HBO on May 7, 2011, and Sky1 on May 21, 2011, in the United States and the United Kingdom respectively. Prime showed the special in New Zealand on June 2, 2011. The special showed the whole of the Monster Ball Tour, and some backstage footage, which was shown in black-and-white. It ended with another black-and-white backstage scene where Gaga and her backup singers perform "Born This Way" a capella. After its broadcast, the special received critical acclaim; critics praised Gaga's performance, but doubted her sincerity during her on-stage rambling and in pre-concert scenes. The special was nominated for five honors at the 63rd Primetime Emmy Awards: Outstanding Variety, Music or Comedy Special; Outstanding Directing for a Variety, Music or Comedy Special; Outstanding Technical Direction, Camerawork, Video Control for a Miniseries, Movie or a Special; Outstanding Picture Editing for a Special (Single or Multi-Camera); and Outstanding Lighting Design/Lighting Direction for a Variety, Music or Comedy Special. A video album was released for the special and includes extra footage like a capella performances and photo gallery. The 5.1 surround sound of the release utilized DTS-HD Master Audio and new technology to provide the viewer an optimum experience of watching the live concert. Emphasis was given on the main music and the vocals sung during the concert, while adjusting them against the screaming and the cheering of the crowd. The release was a commercial success, reaching the top of the DVD charts in the United States, France and Italy and the top-ten in other nations. It received double platinum certifications in Australia and France, while in the United Kingdom, it was certified gold. == Set list ==
Set list
Original show This set list is representative of the show on November 27, 2009. It does not represent all concerts for the duration of the tour. • "Dance in the Dark" • "Glitter and Grease" • "Just Dance" • "Beautiful, Dirty, Rich" • "Vanity" • "The Fame" • "LoveGame" • "Boys Boys Boys" • "Money Honey" • "Telephone" • "Brown Eyes" • "Speechless" • "You and I" • "So Happy I Could Die" • "Monster" • "Teeth" • "Alejandro" • "Poker Face" • "Paparazzi" ;Encore • "Bad Romance" Notes • "Fashion" was removed from the set list after the show on December 3, 2009. • "So Happy I Could Die" was not performed during shows at Radio City Music Hall in New York City. Lady Gaga took time to honor the victims of the Earthquake in Haiti that happened January 12th, 2010. • "Brown Eyes" was removed from the set list after the show on July 2, 2010. • During the first performance in Saint Paul, Lady Gaga performed one of her unreleased songs, "Living on the Radio". • "Vanity" was removed from the set list after the show on September 7, 2010. • The show in Budapest was interrupted with Gaga's acceptance speeches when she accepted her MTV EMA trophies via live satellite as the award show was at the same time as the concert. • "Born This Way" was added to the encore on February 19, 2011. • "Americano" and "Judas" were added to the set list on May 3, 2011. == Shows ==
Personnel
Credits and personnel as per the Monster Ball Tour (original and revised show) booklets. • Show Director – Arthur Fogel • Creative Directors – Matthew "Dada" Williams and Willo Perron • Choreographer – Laurie-Ann Gibson, Travis Payne • Assistant Choreographer – Richard Jackson • Stylist – Nicola Formichetti • Stylist Assistant – Anna Trevelyan, Emily Eisen • Hair Stylist – Frederic Aspiras • Make Up Artists – Tara Savelo and Sarah Nicole Tanno • Video Director – Nick Knight and Haus of Gaga • Video Editor – Ruth Hogben, Kevin Stenning (BURSTvisual) • Video Programmer – Matt Shimamoto • Lighting Company – Production Resource Group (PRG) • Live Video – Nocturne Video • Lighting Design – Willie Williams • Lighting Director – Ethan Weber • Management – Troy Carter • Finances – TMI Productions • Legal – Ziffren Brittenham LLP • Promoters – Live Nation Global Touring (Worldwide) and AEG Live (UK) • Tour Sponsors – Virgin Mobile (US) and M.A.C Cosmetics (Worldwide) • Dancers – Michael Silas, Ian McKenzie, Asiel Hardison, Graham Breitenstein, Montana Efaw, Sloan Taylor-Rabinor, Amanda Balen, Molly d'Amour, Mark Kanemura, Jeremy Hudson, Cassidy Noblett, and Victor Rojas ;Original shows (2009–10) • Musical Director – Jeff Bhasker • Set Design – Es Devlin • Set Builder – Tait Towers • The Orbit – Nasir Mazhar and Haus of Gaga • Costume Design – Haus of Gaga with Franc Fernandez, Gary Card, Maison Martin Margiela, Miguel Villalobos, Oscar O Lima and Zaldy Goco • Keytar – Lady Gaga • Guitar – Adam Smirnoff • Drums – Charles Haynes • Keyboards – Pete Kuzma • Keyboards/Bass – Mitch Cohn ;Revised shows (2010–11) • Musical Director – Joe "Flip" Wilson • Set Design – Roy Bennett • Set Builder – Tait Towers • Set Sculptures – Nick Knight and Kevin Stenning • Costume Design – Haus of Gaga with Giorgio Armani, Miuccia Prada, Philip Treacy, Charlie le Mindu, Jaiden rVa James, Rachel Barrett, Gary Card, Keko Hainswheeler, Atsuko Kudo, Alex Noble, Zaldy Goco, Alun Davies, Marko Mitanovski, Alexander McQueen, and NOKI • Emma and Keytar – Lady Gaga • Guitars – Ricky Tillo and Kareem Devlin • Drums – George "Spanky" McCurdy • Keyboards – Brockett Parsons • Bass – Lanar "Kern" Brantley • Electric Violin – Judy Kang • Harp – Rashida Jolley • Backing vocals – Posh, Charity Davis, Ameera Perkins, Lenesha Randolph, Taneka Samone Duggan, Chevonne Ianuzzi, and Jasmine Morrow == See also ==
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