The
viral marketing campaign launched to promote
The Next Day on 15February 2013 grew out of the concept behind the album cover, taking seemingly ordinary images and subverting them through the addition of a white square. "The Stars (Are Out Tonight)" was released as the second single on 26February. A music video in the form of a short film premiered the previous day, featuring Bowie and actress
Tilda Swinton. It entered the charts at number 102 in Britain, which O'Leary attributed to excitement winding down after the first single. Two days later, the album was streamed in its entirety on iTunes. Through ISO Records, and in association with
Columbia Records,
The Next Day was released over several dates in different regions: 8March in Australia, New Zealand and several European countries; 11March in the UK and other territories; 12March in North America; and 13March in Japan. Similar to the artist's two previous albums,
The Next Day appeared on
CD in standard and deluxe editions, the latter featuring the bonus tracks "So She", "Plan" and "I'll Take You There". The double-
LP edition included both the bonus tracks and the single deluxe CD, while the Japanese CD included "God Bless the Girl". On 4November 2013, the four bonus tracks, plus four previously unreleased tracks and
remixes of "Love Is Lost" and "I'd Rather Be High", were released as
The Next Day Extra, alongside a DVD of videos for the first four singles. The four previously unreleased songs were unfinished by the time the original sessions concluded; further work on lyrics and vocals were carried out in August. Of the 29 songs recorded for
The Next Day, 22 saw official release in 2013. Visconti said the remaining seven tracks were all discarded by 2015, telling Pegg a year later that only one of the tracks had a working title, "Chump", while the rest were identified with numbers related to Bowie's notes.
Commercial performance The Next Day debuted at number one on the
UK Albums Chart, selling 94,048 copies in its first week. It was Bowie's ninth number-one album in the United Kingdom, and his first since
Black Tie White Noise (1993). The album fell to number two the following week, selling 35,671 copies. In its third week, it slipped to number three on sales of 23,157 units. In the United States, the album entered the
Billboard 200 at number two with first-week sales of 85,000 copies, earning Bowie his largest sales week for an album in the
Nielsen SoundScan era. It debuted behind
Bon Jovi's
What About Now and became Bowie's best US chart placement to date, beating
Station to Station number three position.
The Next Day has sold 208,000 copies in the US as of December 2015. Elsewhere,
The Next Day topped the charts in several countries, including Belgium, Croatia, Czech Republic, Denmark, Finland, Germany, Ireland, New Zealand, Norway, Poland, Portugal, Sweden and Switzerland, and reached number two in Australia, Austria, Canada, France, Italy, and Spain. It peaked at number five in Greece, Hungary and Japan, while a four-minute edit was unveiled at the
Mercury Prize ceremony twenty days later;
The Next Day was nominated but lost to
James Blake's
Overgrown. An accompanying video, directed by Bowie himself and with a total budget of $12.99, debuted the following day. The full-length and edited remix were packaged with the "Venetian Mix" of "I'd Rather Be High" for a limited-edition 12" single, released on 16December. Bowie also appeared in a
Louis Vuitton advertisement with model
Arizona Muse where he played a
harpsichord and sang "I'd Rather Be High". In contrast to the heavy promotion for both
Heathen and
Reality, Bowie did not conduct interviews or play live for
The Next Day, the only promotion being the music videos, occasional photoshoots and a list of 42 words sent to novelist
Rick Moody, which the artist considered relevant to
The Next Day. Visconti spoke about the album on Bowie's behalf and told
The Times in January 2013 that Bowie would never conduct another interview again. == Critical reception ==