Companies who are listed as having appropriate recruitment policies include
Barclays Capital,
Google,
JetBlue,
Men's Wearhouse, and
IDEO. IDEO offers jobs to candidates who have interned with the company before and have "demonstrated under real working conditions that they aren’t assholes". They advise candidates they have not previously worked with to have strong recommendations and to have taught in university classrooms. Every candidate at IDEO is also interviewed "by people who will be above, below, and alongside them, status-wise". This method ensures if one high up manager is an asshole that manager will not be able to hire more jerks. Sutton also stresses companies should mean what they say. While many companies have written versions of the no asshole rule, few entirely abide by them. A group of Sutton's students did a case study on a security company who said they value "respect for the individual, teamwork, and integrity". The study revealed in actuality the company was disrespectful to young analysts and treated them with mistrust. These analysts were top students from prestigious universities and were working at the company for a few years until they returned to school to get their MBAs. As a result of treating these employees poorly, the company had a low rate of return and had a hard time recruiting employees back when they finished school. Sutton discusses how to enforce the no asshole rule and gives the Men's Wearhouse and a
Fortune 500 company as examples of businesses that have done this successfully. The Men's Warehouse fired a selfish and difficult employee even though he was one of the company's most successful salespeople, and as a result, the total sale volume in the store increased. A CEO at a fortune 500 company evaluated employees and fired people on his 'hit list' over a period of two years. The firm benefited from firing these assholes as they have risen from the "middle of the pack" to one of the top firms in the industry. A special chapter is also dedicated to "the virtues of assholes", in which
Steve Jobs is discussed as a prime example. Sutton advises companies to adopt the "one asshole rule". Sutton believes by having a couple of token jerks in a company, coworkers will observe their bad behavior and be more likely to do the right thing. He based his hypothesis on a series of studies on littering done by
Robert Cialdini. In one trial of the study researchers spewed garbage and litter around a parking lot, and in a separate trial, they made sure the lot was spotless. They placed a flyer on a driver's windshield and observed what the driver did with that flyer. As part of the experiment half of the drivers encountered a researcher who picked up the flyer on their car and threw it on the ground. Watching this one driver litter affected the subject as "drivers who saw the 'norm violation' were less likely to throw their handbill into a clean parking lot (6 percent vs. 14 percent) but more likely to throw it into a messy lot (54 percent vs. 32 percent)". This study shows when one person is caught breaking a rule others are more likely to follow it whereas if everyone seems to be breaking the rule we are more likely to break it as well. Sutton has applied this theory to companies and believes they should each have a "reverse role model" to remind others of the wrong behavior. ==Frequency==