Deyes runs a number of popular
YouTube channels. The book contains 'pointless tasks' such as baking a cake of mud or creating a time capsule and contains interactive features. The book sold 30,000 copies in its first two weeks, and was top of
The Times of London Bestseller list and a bestseller overall for 2014. The book was praised for its range of activities by fellow YouTubers, however similarities with
Wreck This Journal were noted and was reviewed in
The Guardian. A signing at a bookstore in
Piccadilly Circus in
London was attended by 8,000 'screaming fans' and resulted in road closures and police helicopters being used, forcing Deyes to reschedule another event at
ExCeL London while more than 1000 attended a signing in
Birmingham. ==References==