"The Puppy Episode" and DeGeneres's attendant coming out generated enormous publicity before the show aired. Right-wing groups like the
American Family Association pressured ABC to drop the storyline and
Ellen sponsors not to advertise; two occasional advertisers,
J. C. Penney and
Chrysler, decided not to buy time during the episode. Another sponsor,
Wendy's, decided not to advertise on
Ellen again at all. Despite these losses of potential advertisers, ABC turned away ads from two
LGBT-oriented sponsors, the
Human Rights Campaign (HRC) and lesbian vacation company
Olivia Cruises.
GLAAD organized "Come Out With Ellen" house parties across the United States ABC affiliate
WBMA-LP in
Birmingham, Alabama, citing "family values", first sought ABC's permission to move the episode out of prime-time to a late-night slot. When ABC declined the request, the affiliate refused to air the episode at all. Local activists circulated a petition requesting that
Abilene, Texas-area affiliate
KTXS-TV not air the episode but were unsuccessful. "The Puppy Episode" was the highest-
rated episode ever of
Ellen, drawing some 42 million viewers. "The Puppy Episode" won a
Primetime Emmy Award for Outstanding Writing for a Comedy Series and a second for Outstanding Multi-Camera Picture Editing. The episode won a
Peabody Award and DeGeneres won a
GLAAD Media Award in 1998. Show character Ellen Morgan's coming out has been described as "the most hyped, anticipated, and possibly influential gay moment on television". GLAAD credits
Ellen with paving the way for such LGBT-themed programming as
Will and Grace,
The L Word, and
Ugly Betty and it has been suggested that
Ellen and these other series presenting LGBT characters have helped to reduce societal prejudice against LGBT people. In the
United Kingdom, "The Puppy Episode" also drew a huge positive reaction and high ratings for
Channel 4, the network which carried
Ellen. To celebrate the success and DeGeneres's coming out, Channel 4 and talk show host
Graham Norton flew DeGeneres in to London and held a celebration for her and her family. Channel 4 also dedicated an entire night of programming to the LGBT community including DeGeneres herself as part of their "Coming Out Night". DeGeneres was deeply moved by the celebration, saying that it meant the world to her to have a network that supported her no matter what. Following "The Puppy Episode",
Ellen was renewed for another season. ABC prefaced each episode of season five with a parental advisory warning. DeGeneres strongly criticized ABC for including the warnings, saying in an interview with
Entertainment Weekly, "It was like this voice like you're entering some kind of radiation center. It was very offensive, and you don't think that's going to affect ratings?" DeGeneres further noted demonstrable hypocrisy on the part of ABC, citing episodes of ABC series
The Drew Carey Show and
Spin City which included two men kissing (the Carey episode was even promoted using the kiss). "There's no disclaimer on [the
Carey show] at all, because it's two
heterosexual men, and they're making fun of homosexuality...[
Spin City aired without a disclaimer] because neither (
Michael J. Fox nor
Michael Boatman) is really gay in real life." Bono would later say that the comments were taken out of context.
Ellen was canceled after its fifth season. With the cancellation of
Ellen, DeGeneres focused her energy on stand-up comedy, where she had begun her career. before finding renewed success with her talk show
The Ellen DeGeneres Show, beginning in 2003, which ran for 19 seasons until May 2022. Guest star
Laura Dern faced backlash over her appearance in the episodes. In a 2007 interview for DeGeneres's talk show commemorating the tenth anniversary of "The Puppy Episode", Dern stated that she did not work for a year and a half because of playing Susan. Nonetheless, Dern said that she was grateful for the "extraordinary experience and opportunity" of being a part of the episode. Speaking of her experience, DeGeneres said, "It was a huge step in my life. I think people sensed the honesty in it. I think it helped a lot of people, and still to this day I hear about parents and children being able to have an honest conversation through watching that show. That's ultimately what television can be: It can get conversations started." ==Notes==