Box office and VOD The film made an estimated $130,000 from 251 theaters in its first day, and $420,871 over the weekend, topping the box office. It also was the top-rented film on
Apple TV, the
iTunes Store and other streaming services, becoming just the second film to ever top both the box office and rental charts. In its second weekend the film retained the top spot at the box office, grossing $290,272 from 242 theaters. It also remained in the top 10 at the iTunes Store, Apple TV, and
Spectrum's rental charts. In its third weekend the film made $123,700 at the box office and came in fourth, while also remaining the top-rented horror film at iTunes.
Critical response On
review aggregator Rotten Tomatoes, the film holds an approval rating of based on reviews, with an average rating of . The website's critics consensus reads: "Some tricky genre juggling makes
The Rental a bit of a fixer-upper, but effective chills and a solid cast make this a fine destination for horror fans." On
Metacritic, the film has a
weighted average score of 62 out of 100, based on 30 critics, indicating "generally favorable reviews". Writing for the
Chicago Sun-Times,
Richard Roeper gave the film three-and-a-half stars out of four, saying: "
The Rental would have worked purely as a compelling character study about four dysfunctional adults unraveling over the course of a long weekend — but when the presence of a homicidal maniac is introduced to the proceedings, the transition to horror film is brilliant and wacky and pretty darn great."
Owen Gleiberman of
Variety said the film had "tense flavor and skill" and wrote: "There's some crafty artistry at work in
The Rental, and also some fairly standard pandering, which feels like a violation of the movie's better instincts. That said, most of it is skillful and engrossing enough to establish Franco as a director to watch." In a negative review, Oliver Jones of the
Observer said the film’s ideas aren’t fully explored or developed enough, which results in "a tweener: a film that is part infidelity drama and part
slasher film while never fully committing to either idea." Jones added the plot felt "paper-thin" and the characters insubstantial, concluding "there are seeds of ideas about the toxicity of aspirational real estate and those that indifferently own it that could have possibly have flowered into something worth exploring." == Potential sequel ==