Joseph first gained attention in 2023 when a video of him wearing a
Black Panther Halloween costume went viral. He is known for his "Rizz Face", which involves squinting his eyes, raising one eyebrow, lowering the other, and
pursing his lips—an expression often referred to as "
mewing". The nickname "the Rizzler" originates from a combination "
rizz", a
Generation Z slang term meaning "
charisma", and the
Riddler, a character from
DC Comics. Joseph collaborates frequently with Eric Befumo, known as "Big Justice", and Eric's father, A.J. Befumo, known together as the
Costco Guys, to whom Joseph is not related. On October 28, 2024, the three appeared together on
The Tonight Show Starring Jimmy Fallon. On October 2, 2024, Joseph was featured in the "Crew Version" of the song "We Bring the BOOM!" The song, directed by A.J. and Big Justice, featured several people who frequently collaborated with the two. Joseph also collaborated with comedian Eric D'Alessandro on a
Christmas song named "Merry Rizzmas". In November 2024, Joseph began appearing alongside A.J. and Big Justice for the professional wrestling promotion
All Elite Wrestling (AEW). On November 23, at the wrestling event
Full Gear, he served as the special guest timekeeper for A.J.'s match with
Q.T. Marshall. On March 9, 2025, at the
Revolution event, Joseph would be in the corner of A.J.,
Mark Briscoe, and
Orange Cassidy during their match against
Johnny TV and
MxM Collection (
Mansoor and
Mason Madden). Joseph would make his entrance dressed up like Orange Cassidy and performing the "Rizz Face" on the ramp. After Revolution, it was confirmed that he, A.J. and Big Justice, had officially signed AEW contracts. On April 6, 2025, Joseph threw out the
ceremonial first pitch of a
New York Mets baseball game. On July 12, at the
All In wrestling event, he appeared in the corner of A.J. and The Conglomeration (
Kyle O'Reilly,
Hologram, and
Tomohiro Ishii) during their eight-man
tag team match against
Don Callis Family (
Hechicero,
Lance Archer,
Rocky Romero, and
Trent Beretta). In July 2025, the
fast-food restaurant chain
Hardee's aired a commercial featuring Joseph and
country singer
Ashley Cooke. In October 2025, Joseph served as the ring bearer in a wedding hosted by financial technology company
Ramp. == See also ==