Machado hosts and participates in an annual event held at his home reef called the Rob Machado Surf Classic and Beach Fair, which is an amateur competition for the locals of all ages, and it includes demo sessions with Machado and other pros. Machado portrayed "
himself" in the 2007 animated picture, ''
Surf's Up, as well as playing himself in the art film Kingshighway - Rob Machado and Joel Tudor
by Paulo Carvalho (Kid Rio) and Danny Camp. Machado also starred in his own feature film released in the late 90s titled Drifting
. Additionally, Rob wrote and starred in the 2009 film, The Drifter''. Machado is a 2011 inductee into the Surfing Walk of Fame in
Huntington Beach, California, in the surf champion category. On December 31, 2019, Machado announced he would no longer be associated with
Hurley International after having been sponsored by the surf company for nearly 20 years, due to the new ownership group's desire to cut spending. He is now sponsored by Vuori, Reef, Dragon and Firewire. He regularly surfs in San Diego, where he has gained prominence. == Environmental activism ==