The group played at clubs in Rochester and Buffalo. They also did college parties around the area. They also played venues such as the Campus Inn, Red Dog Saloon and the Holiday Bowl. In addition to production, the background vocals were provided by members of the Dedrick family. On August 16, the record was listed as a pick for the
Hot 100 by
Billboard in its "Other Picks" section. The Thunderbird single was referred to as a listenable ditty with teen appeal and got a four star rating by
Record World in its September 27 issue.
Signed to Kama Sutra In its November 22 article,
Record World stated that
Buddah Records had reactivated its Kama Sutra label and along with
The Jaggerz, The Sermon (referred to as The Sir Men) had been signed to Kama Sutra. The master of their single had been acquired from Thunderbird by promotion director Marty Thau and the single was to appear on Kama Sutra. This came about as a result of the group being discovered by Buddah's mid-West operations manager, Jack Hakim. By 1970, and now credited to The Sermon, the single was released on Kama Sutra KA 501. Due to lack of promotion by their label, who were concentrating on other artists, including
Morris Levy promoting "
The Rapper" by
The Jaggerz over their single, the group broke up in January 1970. By April, 1970, the record was at #7, just ahead of
Aretha Franklin's "Call Me" in the
Record World "ONE STOP Top Ten" chart. For two weeks in September, it was #1 on the
WOLF-AM weekly vinyl survey. It also hung around in the local chart for nine weeks along with the national hits. ==Later years==