Origins Paul Terrell was operating RepCo in California, selling power supplies and test instruments to electronics manufacturers. A suggestion by Ed Roberts of MITS led Paul to start one of the first personal computer stores, the
Byte Shop, in 1975. By 1977, the first store at El Camino Real in
Mountain View, had grown into a chain of 58 stores, which Terrell then sold to John Peers of
Logical Machine Corporation. Prior to selling Byte Shop, Terrell had introduced an S-100 based kit called the Byt8, to be sold alongside the
MITS Altair and other
S-100 compatible systems. Terrell, always looking for new ventures, saw a gap in the market for a small business computer that was user-friendly, affordable, came fully equipped, and importantly without the need for any customer-assembly. At the time, the
Commodore PET and Tandy
TRS-80 offered the out-of-the-box experience he considered essential, yet the TRS-80 required a costly computer monitor, and both machines had low-resolution graphics capabilities. The
Apple II had superior graphics and color, but required some user assembly before being operational. Looking for a suitable name, Terrell noted "Computers are like magic to people, so let's give them computer magic with the Sorcerer computer."
Design From his days at RepCo, Terrell knew H.R. "Pete" Kauffman and Howell Ivy of
Exidy, a successful coin-operated
arcade game manufacturer. Terrell noted "Their graphic designs with a computer were so good they would take quarters out of my pocket." Howell, VP of Engineering, was a computer enthusiast and was interested in Terrell's concept. From its outset, the Sorcerer design was aimed as a small business computer. The wish list of design improvements over existing designs went like this: • A keyboard computer that could plug into a television set like the Apple II and TRS-80, but also plug into a computer monitor to display high resolution graphics. • An easily programmable graphics
character set like the Commodore PET, so aspiring programmers could write
BASIC language programs with graphical user interfaces, like word processors and spreadsheets. The Sorcerer design would have the highest resolution in the marketplace, and innovative because the graphic characters could be reprogrammed to represent any kind of 8x8 character the programmer wanted, unlike the fixed graphic character set on the Commodore PET. Howell did such a good job in this area of the design that it was to achieve a “Most Innovative” award at the
Consumer Electronics Show after its introduction. • The fastest
microcomputer chip with the most software compatibility in the marketplace. The Exidy Sorcerer used the Z80 Processor from Zilog Corp. (the same as the TRS-80 from Tandy, while the Apple II and Commodore PET used the
6502 processor from
MOS Technology) which allowed it to run the same BASIC language software that was becoming one of the first standards in the personal computer industry,
Micro-Soft BASIC. Exidy was one of the first companies to license software from Micro-Soft after they parted ways from MITS, Inc. and before they moved from New Mexico to Seattle to become
Microsoft. • Plug-In software cartridges so the computer user could immediately begin using the computer at power-on. The user would not have to load a program from tape or disk to start operating the computer. Exidy would provide three program cartridges under license: Microsoft 8K BASIC, Word Processor Cartridge (which was seen as the “Killer App“ for Exidy, as the Spreadsheet was to Apple), and an
Assembler Cartridge (for programmers to write their own custom software for proprietary applications). Blank EEPROM cartridges were provided for custom applications, for which design possibly had in mind foreign language character sets that would have helped to make the Exidy Sorcerer more internationally popular. • An expansion unit designed to the industry standard
S-100 bus so that all of the low cost peripheral products then currently available could be attached to expand the computer system. This would allow a Sorcerer system to expand as its small business user grew.
Launch in the US The Sorcerer made its debut at the Long Beach Computer Show on 28 April, 1978. The standard plug-in attachments to the keyboard case (included in the base price of the unit) were a printer port for hard copy devices, cassette port for mass storage, and
serial port for communications. Some of these interfaces were included with competing products and some were add-on. The Exidy Sorcerer was competitively priced at $895 and went to market in
Long Beach, California in April 1978 and generated a 4,000 unit back-log on introduction. Shipments did not start until later that summer.
Successes outside the US Export of personal computers was complicated by the requirement of
US Government State Department approval but this was more than offset by the financial advantage afforded by the customary export terms of sale under letter of credit, yielding immediate cash, as compared to chasing payments from domestic retailers on 30-day credit terms. Exidy was thus keen to concentrate on international sales though recognizing the importance of its US presence for development and marketing purposes. Exidy took this to another level by licensing production both domestically and internationally, increasing total production and market penetration without calling on cash flow. With its unique programmable character set for foreign language characters, the Exidy Sorcerer was in a league of its own. Advance royalty payments and license fees made this business a priority for Exidy, Inc. The first Sorcerers sold in the UK were imported direct from the US by a small company based in Cornwall called Liveport Ltd. The base price was . Liveport also eventually designed and built extra plug-in ROM-PAC cartridges and an add-on
floppy disk drive (based on
Micropolis units) that did not require the expensive S-100 chassis. Sorcerer sales in continental Europe were fairly strong, via their distributor,
Compudata Systems. The machine had its greatest commercial success in 1979 when the Dutch broadcasting company
TELEAC, in a move to be emulated later by the BBC with its
BBC Micro, decided to introduce its own home computer. The Belgian company
DAI was originally contracted to design the machine but they failed to deliver and Compudata delivered several thousand Sorcerers instead. Sales in
Europe were strong and, when the Dutch Government endorsed computers for small business, Compudata decided to license the Exidy design for local construction in the
Netherlands with government support. After several years of Exidy production, Compudata developed their own
16-bit Intel 8088–based machine called the
Tulip, replacing the Sorcerer in 1983. One of the largest computing user groups in the Netherlands was the ESGG (Exidy Sorcerer Gebruikers Groep) which published a monthly newsletter in two editions, Dutch and English. For some time, they were the largest group in the HCC (
Hobby Computer Club) federation. The Dutch company De Broeders Montfort was a major firmware manufacturer. The Sorcerer was successful in Australia as a result of strong promotion by its exclusive agent
Dick Smith Electronics, though there was price resistance as it was considered beyond the means of most hobbyists. The Sorcerer Computer Users group of Australia (SCUA) actively supported the Sorcerer long after Exidy discontinued it, with RAM upgrades, speed boosts, the "80-column card", and even a replacement monitor program, SCUAMON. == Description ==