An unmastered version of the album's first single, "
Do It Anyway", was released by
Ben Folds on his official
Facebook page on May 4, 2012, to kick off a grassroots effort to market and promote the album. Though Folds was signed to Sony Music Entertainment's
Epic Records for his solo work and Jessee was signed to independent label
Bar/None Records with his band
Hotel Lights, the reformed Ben Folds Five was unsigned. With no label to distribute their new album, on May 7, 2012, the group launched an interactive pre-sale campaign for the press and release of the album on
PledgeMusic. The
crowdfunding campaign reached 200% in its first week. The fully mixed and mastered album version of "Do It Anyway" was released for digital download on August 6, 2012. In the two weeks leading up to the commercial release of the album, the band hosted full previews of each track via exclusive releases through various music media outlets, including
Spin,
Conan O'Brien's TeamCoco.com,
AOL's Spinner.com,
Fuse,
Idolator,
Rolling Stone,
Paste,
Yahoo! Music, and
MSN's Reverb music blog. The video to "
Do It Anyway", which premiered mid-September 2012, featured the puppets of
Fraggle Rock,
Chris Hardwick,
Rob Corddry, and
Anna Kendrick. ==Album art==