For the release of the film,
AOL Instant Messenger ran ads beckoning users to IM Jill020306. When messaged, "Jill" (a
Colloquis-style program) made small talk before panicking, as she received calls from a stranger asking her to check the children. She then gave the user her phone number (a toll-free 877 number) and asked them to call her. When users called, they heard an ad for the movie. Also, around the time of the DVD release, a new screen name appeared, Jill051606, to tie in with the DVD release date on May 16, 2006. It does not involve calling her, but instead she directs users to a video security system on the official DVD site where the shadow of the stranger passes by frequently. As a marketing promotion for the film, a MySpace profile was created for Jill051606 featuring photos from the film. Users could add the profile as a friend, leave comments, and read Jill's blog.
Home media The film was released on
DVD and
UMD on May 16, 2006. Special features include two audio commentaries (one with Camilla Belle and Simon West; the other with Jake Wade Wall),
deleted scenes, a 20-minute making-of featurette, and trailers. A
Blu-ray version of the film was released for the first time by Mill Creek Entertainment on October 4, 2016, in a triple feature with
I Know What You Did Last Summer (1997) and
Vacancy (2007). This disc contains none of the extras found on the DVD. This initial release was discontinued, and a new version was released by Mill Creek titled "Queens of Scream - Triple Feature" on February 5, 2019. The new release is virtually identical, with the only differences being a new cover on the case and the inclusion of a DVD copy alongside the Blu-ray. ==Reception==