Unusually, the book presents itself as a tourist guidebook; its title alludes to the
Rough Guides series of such guidebooks. Its conceit is that the
fantasy worlds depicted in many fantasy novels, games, and films are identical, although tours visit different places such as provinces of
Finland. In an extended metaphor, the readers (or viewers or players) are tourists; authors are tour guides, and their stories are sight-seeing tours or package holidays to this Fantasyland. Also preceding the title page is a phoney list of ten "Other Tough Guides" such as
The Tough Guide to Transport in the Multiverse (mostly by
Telephone Box). The Guide proper begins with a generic "Map of Fantasyland", "How to Use This Book", and a key to the marginal symbols ("Identification Symbols"), all preceding the alphabetical catalogue: A, Adept to Z, Zombies (pages 1–234). Along these lines the
Guide catalogues many of the common places, peoples, artifacts, situations, characters and events likely to be found on such a journey – in other words, the
archetypes and clichés found in fantasy fiction.
The Tough Guide comprises several hundred articles organised alphabetically, ranging from a couple of sentences to a couple of pages. Short entries may convey the nature of the work in some respects. :
INDUSTRY. Apart from a bit of pottery and light metalwork or some slagheaps around the domain of the DARK LORD, most Tours encounter no industry at all. Even the EMBROIDERY factories are kept well out of sight. :: See also ECONOMY. :
SPORT. The only real sport is FIGHTS. Those who can, train fiercely and take on everyone. Those who can't watch GLADIATORS and lay BETS. :: See also GAMES and GAMING. There are entries for Dark Lords and what they do,
magic swords and where they come from, haunted forests and what they contain, and so on. It can all be read as a thinly veiled criticism of the
fantasy genre as overly derivative, clichéd, and unimaginative. Alternatively it can be seen as an affectionate study of the themes and ideas that resonate through fantasy writing. The tone is generally tongue-in-cheek, with such explanations as why there are Dark Lords but no Dark Ladies, why casual sex in Fantasyland almost never results in pregnancy, and why male virginity is useless whereas female virginity is highly prized. ==Publication history==