The book begins with a discussion of
cacao: how and where it grows, its biological makeup, how it is processed and so on. It proceeds to a description of how the Maya and
Aztec used cacao as a drink and currency. The Aztecs traded cacao, forming intricate trade routes and territorial disputes. Within Aztec society,
cacao beverages differed and evolved over time. In this section, the Coes emphasize the origin of cacao in the Americas. Chapters four and five cover European encounters with chocolate; how the settling forces initially took advantage of the value ascribed to
cocoa beans by indigenous people, expanding cultivation and trade, but disliked the taste of chocolate, and then introduced the drink to Europe. There, it was primarily drunk by the societal elite for taste and purported medical benefits, and competed with the other new beverages coffee and tea. The text takes a chapter-long digression into how chocolate and cacao plantations moved to other parts of the world. Here, the Coes suggest chocolate did not become popular outside of Western nations (
except the Philippines) due to
cultural conservatism. Chapters seven and eight cover how chocolate gained popular uptake in Europe, and then became mass consumed through technological innovation. An epilogue describes how contemporary society engages with Mayan chocolate making, through tourism and chocolate produced with cacao grown by
Maya peoples. As the text concludes, several issues are identified with contemporary chocolate production. These include a lack of attention to quality production in the UK and US compared to
Continental Europe and unfair labor practices within cocoa production in
developing countries. Over the course of the book, the Coes challenge several then-common understandings of chocolate. They posited that the creation of chocolate and the domestication of cacao occurred earlier than previously thought, among the
Olmec people circa 1000BC. Their evidence was both archeological and linguistic, proposing for the latter that the word "cacao" was originally "kakawa". They challenged understandings of chocolate as exceptionally important to Aztec society. In the journal
International Labor and Working-Class History, scholars described the work as an application of
Sidney Mintz's study of commodity chains. == Reviews ==