Pye Records released
The Universal Soldier as Donovan's first
extended play on 13 August 1965, his first release since his second single "
Colours" was released on 28 May. The
front cover of the EP depicts
toy soldiers on a march in front of a sketch depicting
various trenches during
World War I. Upon hearing that
The Universal Soldier would consisted of a self-composed anti-war song,
mass media believed the release would be a "gamble", and thus Pye marketed the release as a
single rather than as an EP. Rather than to promote it on television shows, Donovan's management commissioned an early
music video for "The Universal Soldier", which was directed by Johnny Stewart. It was shot on spot on a beach in
Normandy, France, using rusting
tanks and
landing crafts from
D-Day as props. The clip first aired on
Top of the Pops on 7 September 1965. Despite the "uncompromising nature of its material",
The Universal Soldier entered the EP chart compiled by
Record Retailer – which was published by
Record Mirror – on 21 August 1965 at the No. 18 position. It displaced
Manfred Mann's EP
The One in the Middle from the number-one spot on 4 September, staying on the top for eight weeks before being replaced by
the Kinks'
Kwyet Kinks on 30 October. It exited the EP charts on 26 February 1966 at the No. 18 position, at which point it had spent 28 weeks in the top 20. No. 14 in
Melody Maker, and No. 12 in the
New Musical Express. Regarding the EP's commercial success, Donovan later opinioned that it became "the best-selling EP ever". In the US, where EPs were never a popular format,
The Universal Soldier was not released. Instead,
Hickory Records extracted the EP's title track and released it as a single with "Do You Hear Me Now" on the
B-side in September 1965, "The Ballad of a Crystal Man" was included on Donovan's second British studio album
Fairytale on 22 October 1965, albeit in an alternate recording which featured an additional verse. On the US version of
Fairytale, "Universal Soldier" was also included as a track. The entire EP was later included on Donovan's 1967
compilation album Universal Soldier, and the tracks were additionally issued on the 2001 re-issue of
Fairytale. == Reception and legacy ==