The Voice first came to the public eye when the
BBC revealed that it was exploring the possibility of acquiring the rights. However,
ITV was also interested It was later revealed that
The Voice would not be going head-to-head with
The X Factor as
Strictly Come Dancing is broadcast at the end of the year. It was said that the BBC was keen to sign up a new singing-talent show after it dropped
Fame Academy in 2004 and had not revisited the genre. It was also eager to schedule a replacement for
So You Think You Can Dance, which was dropped in 2011. Presenter
Holly Willoughby also stated that
The Voice UK is a "feel good show" saying, "The difference [with
The Voice] is it's a blind audition, the coaches can't see the contestants when they come on stage so they judge them purely on their voice and their voice alone. It's really feel-good and the coaches are incredible." Devised by John de Mol, the creator of
Big Brother,
The Voice is based on the Dutch TV programme
The Voice of Holland and is part of
The Voice franchise, being based on the similar
American format. Singh stated however, that this contradicted a "pledge" made by
Mark Thompson, the director-general. He said, "The BBC needs to make a further significant shift towards distinctiveness, spending more of the licence fee on output which, without the BBC, wouldn't get made at all." The ITV reportedly "offered more for the format but were turned down". After comparisons to the
X Factor were made, Cohen defended the decision to gain the rights to the show saying, "We feel that there's enough difference in this format that it will stand out. The fact that ITV tried very hard to get it—even though they've got The X Factor—suggests that they feel this show is different enough [from that one]." In October 2011, it was announced that Moira Ross, executive producer of
Strictly Come Dancing, quit the show to join production company
Wall to Wall, so that she could take the position of executive producer of
The Voice UK. The BBC were planning to make each performance on the show available for download each week, with the proceeds going to charity or the downloads being free, before it is then released commercially. The winner will receive £100,000, as well as a record deal with
Universal Republic. The next day, it was confirmed that it would return for a third series. In July 2013,
Jessie J and
Danny O'Donoghue confirmed they would not be able to return as coaches for series 3 due to their music careers and touring. In September,
Holly Willoughby and
Reggie Yates announced they would not be returning as co-presenters for series 3. It was confirmed the same month that
Kylie Minogue and
Ricky Wilson would replace Jessie J and O'Donoghue. It was announced that
Emma Willis and
Marvin Humes would replace Willoughby and Yates as co-presenters for the third series. On 29 March 2014, the BBC confirmed the series would be returning for another two series. In April, Minogue confirmed that she would not return for the fourth series, due to clashes with her
Kiss Me Once Tour. On 22 September, it was confirmed that
Rita Ora would replace Minogue. In June 2015, it was announced Ora would be joining the
twelfth series of
The X Factor. In August 2015, it was announced that
Paloma Faith would replace Ora, with
Boy George replacing original coach Jones, who was let go and would not be involved in the fifth series' production. On 7 November 2015, it was announced that the fifth series of
The Voice UK would be the last to air on BBC. On 23 November 2015,
ITV announced they had acquired the rights to air
The Voice UK for three additional series, set to begin airing in 2017. They also announced their plans to produce two additional series,
The Voice Kids and an untitled
ITV2 spin-off, both also set to air in 2017. The last episode aired on the BBC on 9 April 2016. The ITV2 spin-off show was axed on 8 August 2016, but it could return in the future. On 10 December 2020, ITV announced the tenth series of
The Voice UK would premiere on 2 January 2021. In November 2021, only the new series of
The Voice Kids was included by ITV as part of its
Highlights brochure (for Christmas 2021), with the 2022 series of
The Voice UK losing its Saturday night slot in January, to the Olly Murs hosted
Starstruck format with
Sheridan Smith,
Adam Lambert,
Jason Manford and
Beverley Knight.
Scheduling After speculation in February, the show's air date was confirmed on 10 March 2012. Of this announcement, the show's
Twitter account said, "Two weeks from now, something new will be on your television, something so great you'll want to run up and kiss the screen. Just FYI." ''Britain's Got Talent
was brought forward by ITV, so it could clash with the show. A BBC source said, "It is disappointing they chose to launch Britain's Got Talent'' on the same day as us. To not even meet us halfway on avoiding any sort of overlap is incredibly competitive." In an exclusive interview with
Digital Spy, Cowell stated that the show is "competition" for ''Britain's Got Talent''. He said, "I recognise [The Voice] as a challenge. The BBC must be confident because they have put it up against this show. They want to make a competition out of it. So we've got to make [Britain's Got Talent] better. Everyone benefits because of that." However, presenter Reggie Yates denied this: "I don't know if this is about toppling anyone. This is a very different animal altogether. I think when you see what this show is all about, you'll see exactly where we are coming from." In 2013, the shows clashed again, this time with BGT starting in its usual mid-April Slot. Both shows went directly head to head with The Voice from 6.45-8.15 and BGT from 7-8.35. With BGT winning the war, The Voice moved to a later slot and for the rest of the run, only clashed with BGT for 10-15 minutes each week. In 2016, the shows clashed again.
The Voices BBC finale was moved back a week due to a Six Nations game which meant it clashed with the BGT launch.
The Voice aired from 7-9 with BGT from 7-8.25. Whilst original schedules had
The Voice from 6-8 and BGT from 8-9.20, the shows both changed to a 7.00 start time.
Promotion The first promotional item the BBC released was a video on the official website. It read, "Four of the biggest names in music are looking for incredible singing talent to compete for the title of The Voice UK. Only the most unique and distinctive voices will make it to the filmed auditions and get to sing for our celebrity coaches".
Daily Mirror Jo Usmar commented on the promotion of the show, stating that the trailer will "get you juices flowing". A further trailer was released on 9 March, featuring footage from the show, "including interviews with the panel, a first look at some contestants and bickering between the coaches". Telegraph Hill, having previously worked on
BBC Three dramas
Being Human and
The Fades, put in place a full-time team of "social media creatives" who will generate online videos around the show, and on the show's
Facebook and
Twitter pages. == Format ==