Barstool Sports is a sports media company founded as a
sports betting newspaper in
Boston by
Dave Portnoy in 2003. Since its founding, the company has grown into a full-fledged online media outlet, hosting a
blog and
podcasts covering sports and
pop culture. Barstool Sports was owned by
Penn Entertainment between 2020 and 2023. Portnoy repurchased sole ownership of the company in August 2023. In July 2025, Barstool and
Fox Sports announced a wide-ranging partnership, including appearances by Barstool personalities on
Big Noon Kickoff and a morning show on FS1.
Wake Up Barstool was announced in late August, one week before its debut. ==Content==