UK reviews "Wannabe" received mixed reviews from UK music critics.
Paul Gorman of
Music Week called the group "smart, witty, abrasive and downright fun". He described the song as a "R&B-lite debut single", and noted influences from
Neneh Cherry in it. In a review conducted by the British pop band
Deuce for
Smash Hits magazine, the group described "Wannabe" as "limp", "awful", and "not strong enough for a debut single."
Kate Thornton, editor of
Top of the Pops magazine, commented that the all-girl group idea was "not going to happen;" she considered it too threatening.
NME characterised the song as "a combined force of
Bananarama,
Betty Boo and
Shampoo rolled into one."
Dele Fadele of the same magazine called the rap during the song's bridge "annoying", and added, writing of the group's music: "It's not good. It's not clever. But it's fun." The magazine named "Wannabe" the worst single of the year at the 1997
NME Awards. Conversely, it won for Best Single at the 1997
BRIT Awards, and for International Hit of the Year and Best Selling British-Written Single at the 1997
Ivor Novello Awards presented by the British Academy of Composers and Songwriters. The song was ranked number five by
Melody Maker in their list of "Singles of the Year" in December 1996.
VH1 ranked it number 33 in their "100 Greatest Songs of the 90s", while
NME ranked it number 111 on their 2011 list of "150 Best Tracks of the Past 15 Years".
US reviews In the United States, reaction to the song was also mixed. In a review of the group's debut album,
Edna Gundersen of
USA Today said that "Wannabe" is "a melodious but disposable tune that typifies this debut's tart bubblegum and packaged sexiness."
Greg Kot of the
Chicago Tribune called it "insidiously snappy, ... [that] is shaping up as this year's '
Macarena.'" Karla Peterson of
The San Diego Union-Tribune said that "'Wannabe' has UGH written all over it," adding that it was "relentlessly catchy and horrifyingly hummable".
The Buffalo Newss Anthony Violanti called it "irresistible". Sarah Rodman of
The Boston Globe described it as a "maniacally zippy single", and Stephanie Zacharek of
Salon referred to it as an "unapologetically sassy dance hit". Melissa Ruggieri of the
Richmond Times-Dispatch commented that "based on their efficacious American debut single, ... the Spice Girls might be expected to deliver more of that zingy pop on their debut album," but she felt that "aside from 'Wannabe,' the album's dance tracks are color-by-numbers bland." Larry Flick of
Billboard magazine said that "fans of the more edgy girl-group ... may find this single too fluffy" but added that "everyone else with a love of tasty pop
hooks, lyrical positivity, and jaunty rhythms is going to be humming this single for months to come." Some reviewers noticed the combination of musical genres. Christina Kelly from
Rolling Stone magazine criticised the group's image, and added that their songs, including "Wannabe", were "a watered-down mix of hip-hop and cheesy pop balladry, brought together by a manager with a marketing concept." Matt Diehl of
Entertainment Weekly said that it was "more a compendium of music styles (from
ABBA-style choruses to unconvincing
hip hop) than an actual song," and Sara Scribner of the
Los Angeles Times described it as "a bubblegum hip-hop confection of rapping lifted off Neneh Cherry and
Monie Love albums." Charles Aaron of
Spin magazine called it "a quickie, mid-'80s teen paperback come to life ... so gooey it melts in your hands, not in your mouth" (an apparent reference to the
M&M's slogan "melts in your mouth, not in your hands"). The song ranked at 15th in the American
Pazz & Jop, a nationwide critics poll published by
The Village Voice and conducted by its music editor
Robert Christgau, who called it "a classic".
Retrospective reviews Present-day reviews from critics, however, are mostly positive.
Stephen Thomas Erlewine of
AllMusic said that "none of the girls have great voices, but they do exude personality and charisma, which is what drives bouncy dance-pop like 'Wannabe,' with its ridiculous 'zig-a-zig-ahhh' hook, into pure pop guilty pleasure." Dan Cairns of
The Sunday Times said that the song "leaves a bad taste in the mouth: [because] the true legacy of Girl Power is, arguably, a preteen clothing industry selling crop tops and other minimal garments to young girls," but added that it "remains the same two minutes and 53 seconds of pop perfection that it ever was." while
Digital Spy's Nick Levine said that "Wannabe" still remained an "exuberant calling card".
Billboard named the song #5 on their list of 100 Greatest Girl Group Songs of All Time and the Best Pop Song of 1997. ==Chart performance==