MarketThe Way Forward
Company Profile

The Way Forward

In 2006, the Ford Motor Company made public a restructuring plan named 'The Way Forward'.

Plant closings
Ford planned to close 14 manufacturing plants by 2012 including 7 that assembled cars. Short-term results (by 2008) reduced Ford's assembly capacity by 26%. The first closures were announced on January 23, 2006. Ford announced on April 13, 2006 that two more plants would close as well. The plan was accelerated with a mid-September announcement which accelerated the closure of the Norfolk plant and added the Essex engine and Maumee stamping plants to the list. Ford has kept the Essex Engine plant open to produce the 5.0 V8. == Product replacements ==
Product replacements
The following products were assembled at the Wixom (Michigan) Assembly plant, which was closed. In June 2006, Ford announced that it will not move production to St. Thomas, Ontario, Canada (where its body-on-frame platform-mates Ford Crown Victoria and Mercury Grand Marquis are produced), likely meaning that Town Car production would end permanently. Ford eventually changed its mind, announcing in September that it would move the Town Car after all. As of 2011, production of the Town Car has been canceled, with the MKT crossover intended as its replacement for livery fleets. == Staff reductions ==
Staff reductions
Up to 30,000 factory jobs would be eliminated with the downsizing envisioned in The Way Forward. The company also eliminated 4,000 salaried, contract, and agency jobs during the first quarter of 2006, and the company eliminated six or seven corporate officer positions out of 53 immediately. Ford reportedly offered severance packages of up to $100,000 for workers who are willing to give up all future benefits except their pension. The company would also pay up to $15,000 in tuition for workers returning to school. Workers over 55 were reportedly offered a $35,000 bonus to retire early, provided they had 30 years of service with the company, and those with 28 years can get leave and 85% pay for two years. == Divestment ==
Divestment
Ford's plan called for divesting, selling, and closing some businesses in order to raise cash. • Jaguar Cars and Land Rover — On 2 June 2008, Ford sold both of its British operations to Tata Motors of India for a cost of £1.7 billion. • Aston Martin — On 12 March 2007, a British consortium led by Dave Richards of Prodrive purchased the iconic automaker for £479 million. • Automobile Protection Corporation — Extended warranty company APCO will also be sold • Mazda — On November 18, 2008, Ford announced that it would be selling a 20% stake in Mazda, bringing its stake to 13.4%, and surrendering control of the company. • Mercury — On June 2, 2010, Ford officially announced the closure of Mercury by the end of Q4 of 2010. == New products ==
New products
Product plans reportedly called for more crossover SUVs, compact cars, and hybrid vehicles. == References ==
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