A version titled
Weekly News and Register is cited as early as 3 July 1729. Before James Ralph’s editorship the paper regularly covered
Westminster gin prosecutions: Justice
John Gonson appeared in the
Weekly News and Register on 3 July 1729 and 4 September 1730, and again in the
Weekly Register on 30 January 1731. By 22 May 1730 the masthead read
The Weekly News and Daily Register and numbered the issue as No. 6. With issue No. 9 (12 June 1730), “Daily” was removed, shortening the title to
The Weekly News and Register. With issue No. 27 (17 October 1730) the masthead was shortened again, to
The Weekly Register. The paper presented itself as a digest, gathering domestic and foreign reports from the preceding week into a single, methodically arranged summary. Alongside essays, it carried commercial matter for traders: the back page initially printed a detailed table of shipping movements—later curtailed as the paper’s balance shifted. Its closing tabular matter commonly included tide times at
London Bridge, abstracts of the
Bills of mortality, lists of bankrupts from the
Gazette, a current stock quotation, and—more erratically—prices of grain and other commodities recorded at Bear Key. From early 1731 Ralph assumed editorial leadership and sharpened the paper’s reformist voice. In the summer of 1731 the polemical press traded charges of ministerial subsidy: on 31 July the
Craftsman alleged that the
Weekly Register was among essay-papers supported by the administration; on 7 August
Read’s Weekly Journal printed a denial. No direct evidence substantiates such payments. On 22 April 1732 (issue No. 106) the paper restyled itself as
The Weekly Register; or, Universal Journal, a title retained for the remainder of its run. Between 13 October 1733 and 6 April 1734 the paper ran a twenty-part serial column titled
A Critical Review of the Publick Buildings, Statues and Ornaments in and about London and Westminster, printing portions prior to separate publication. These surveyed notable buildings and public monuments and coupled aesthetic judgments with appeals to “publick” utility, using the city’s fabric to comment on office-holding, maintenance, and civic priorities; later readers have taken the series as treating rebuilding and improvement as a metaphor for moral and political reform. In April–July 1734, the
Register broadened this program. On 13 April it told “the builders of London” that “a way is open’d of introducing their performances to the world, with such advantages as may effectively excite an attention in their favour, and secure them a portion of the approbation they deserve”; on 16 April it announced a relaunch oriented to architecture and the visual arts, promising “an entertainment of the most peculiar kind” that would “be a service to the Publick in general”, even if then “particular … to the proprietors of this paper only”, and adding that “our taste is not universal as we flatter ourselves it is, and many of the first figure have no taste at all … our modern fine gentlemen are entirely out of the question.” Over the next five Saturdays (20 April – 25 May 1734) it pivoted to history painting: setting out principles; trailing forthcoming critiques; examining
Jacopo Amigoni’s frescoes at
Lord Tankerville’s house in
St James’s Square (
Palamedes detecting Ulysses’s madness;
The Prophecy of Tiresias;
Ulysses with Deidamia); criticising the auditorium ceiling of the first Theatre Royal, Covent Garden—
The Muses presenting Shakespeare to Apollo—a predecessor building on the site of today’s
Royal Opera House; and attacking a
Powis House cycle. It urged patrons not to prefer foreigners without “undeniable Evidence” of superior ability, and compared Amigoni unfavourably with
Rubens (while still judging him preferable to
Antonio Verrio). Editorial leaders in June–July 1734 elaborated the rationale. On 8 June an essay titled “Of Painting” argued that “all persons, as Mr Pope well observes, have the seats of judgment in their minds, and a taste for painting descends to the meanest of the people, but there are very few among the greatest that have cultivated their minds enough to have a complete knowledge of that divine art,” adopting an
Addisonian tone and closing with a warm commendation of
William Hogarth—then early in his oil-painting career—which aligned the paper with the
St Martin's Lane/
Old Slaughter’s Coffee-House circle; on 15 June it denounced
Montagu House as “a strange instance of mistaken grandeur”, its interiors “a scene of grandeur … intended to glut the eye with entertainment”; on 29 June it cast the project as extending familiar newspaper book-criticism to “building, paintings &c”, arguing that readers “seem to understand books much better than statues, architecture and painting”; and on 13 July it stated an aim to “make taste and elegancy of mind universal”. The paper’s subsequent attacks on Amigoni’s London murals coincided with Hogarth’s pursuit of the
St Bartholomew's Hospital staircase commission; the
Register later reported that Hogarth had secured the job. The campaign cast private building as a civic duty: a “great city” should mirror the aspirations of its citizens, and rank conferred no authority beyond a willingness to furnish an appropriate public environment and resist luxurious display. While invoking Burlington as exemplar, the paper aligned his “taste” with
Shaftesburian aesthetics—judging buildings by the legibility of major forms at a prospect and pictures by the immediate prominence of a “principal figure”, a criterion pressed in “Of Painting”. Answering criticism from the
Weekly Miscellany, it defended its outspokenness in expressly political terms: “I avow myself an Englishman, and free by nature to have opinions and sentiments of my own.” Ralph issued the architectural series as a pamphlet in 1734 and dedicated it to Lord Burlington, writing that he had “ventured” to publish “some hints” because “few have a talent of laying out their fortunes in propriety, or making their own private judgment a public ornament.” No evidence survives of Burlington’s response; he made no public endorsement, and it is uncertain whether he had even met Ralph. Follow-up installments did not spare private houses: “The Triple House on the north side [of
Grosvenor Square], is a wretched attempt at something extraordinary.” Responding to complaints about offence to private owners and the Abbey’s Chapter, the paper retorted that the dead “pay for their lodging too”. In tandem with the series, Ralph and his backers coordinated a trade compendium,
The Builder’s Dictionary (1734), for which he wrote the introductory essay; the publishers also issued a sister
Dictionarium Polygraphicum and advertised the two together. By late 1735 the
Register had wound down its visual-arts campaign, and Ralph’s later newspapers did not centre on the arts. The run appears to have ended soon after: the highest-numbered surviving issue is No. 301 (6 December 1735), and no later issues or successor series are documented.
Ownership and production Imprints list the bookseller Thomas Warner as publisher, joined in April 1732 by the London Bridge bookseller J. Hodges. Printing is associated with Charles Ackers, whose shop also produced the short-lived
Knight Errant and the monthly
London Magazine, but the distribution of shares among proprietors remains obscure. In a crowded market the paper, like other less popular weeklies, occasionally advanced publication from Saturday to Thursday or Friday to meet postal dispatches for country circulation; the masthead sometimes carried “London”, which may indicate dual publication, although surviving runs do not yet allow firm conclusions.
Distribution and readership The
Register catered in part to a mercantile audience: early ship-news tables were presented as “acceptable to such as are concerned in Trade, or who have Friends on Voyages”, and closing tabular matter regularly provided practical commercial data. In the 1730s the
Post Office was the principal channel for dispersing printed material, with local redistribution through Customs and
Excise officers; similar arrangements probably applied to newspapers, though surviving records are incomplete. ==Content and themes==