The show was part of a block of daytime games on NBC during the early
1970s, which began with
Concentration at 10:30 a.m. Eastern Time and continued to
Three on a Match at 1:30 p.m. Most of these games were known for emphasizing game play over prizes, which were intentionally small due to memories of the
quiz show scandals of the
1950s.
The Who, What, or Where Game ran at 12:30 p.m./11:30 a.m. Central, opposite
Search for Tomorrow on
CBS, and
sitcom reruns, soap operas, and the games
Password and
Split Second on
ABC. Because NBC ran a five-minute newscast anchored by either
Floyd Kalber or
Edwin Newman at 12:55 p.m. (before a 30-minute affiliate break),
The Who, What, or Where Game only ran 25 minutes each day, instead of the customary 30. Similar to
Jeopardy!, which preceded it at 12 Noon/11 a.m. Central,
The Who, What, or Where Game proved to be an effective stablemate to its lead-in.
The Who, What, or Where Game succeeded a short-lived show called
Name Droppers, hosted by
Los Angeles-area
disc jockeys Al Lohman and
Roger Barkley; it was succeeded in turn by
Jackpot. Coincidentally,
The Who, What, or Where Game announcer Darow would later host a Canadian-produced revival of
Jackpot that aired between 1985 and 1988 on the
USA Network. ==Music==