Box office The studio decided not to position the film as a children's movie and spent 70% of the advertising on broad-based and adult-driven promotion. The film was released in North America in both conventional and
IMAX cinemas on 16 October 2009. Early Friday box office estimates show the film earned about $32.7 million on its opening weekend in theaters. It grossed $77.2 million during its theatrical run in the U.S. and Canada, plus $22.8 million internationally. Overall, the studio took a loss as the final budget of the movie was estimated to be around $100 million. Internationally, the film was released in Australia on 4 December 2009; in
Ireland and the
UK on 11 December 2009; and in Germany on 17 December 2009. It was released in Russia on 4 February 2010.
Critical response On review website
Rotten Tomatoes the film holds an approval rating of 73% based on 270 reviews, with an average rating of 7/10. The site's critical consensus reads: "Some may find its dark tone and slender narrative off-putting, but Spike Jonze's heartfelt adaptation of the classic children's book is as beautiful as it is uncompromising."
Metacritic assigned the film a weighted average score of 71 out of 100 based on 37 critics, indicating "generally favorable reviews". Audiences surveyed by
CinemaScore gave the film an average grade of "B+" on scale of A+ to F.
Lisa Schwarzbaum of
Entertainment Weekly gave the film an A, declaring the film "one of the year's best."
Manohla Dargis of the
New York Times wrote that Spike Jonze's "filmmaking exceeds anything he's done" before, while also noting the imaginative visuals and otherworldly feel, along with the fantastic creature effects on the "Wild Things".
Peter Travers of
Rolling Stone gave the film four stars saying, "For all the money spent, the film's success is best measured by its simplicity and the purity of its innovation."
Roger Ebert awarded the film three stars out of four, saying, "All the same, the film will play better for older audiences remembering a much-loved book from childhood, and not as well with kids who have been trained on slam-bam action animation." Dan Jolin of
Empire gave the film a four out of five stars, saying, "A film for anyone who's ever climbed trees, grassed knees or basked in the comfort of a parents sympathy as they've pulled you off the ground crying. It'll make your inner child run wild". Some critics have noted the movie's dark adaptation for children, such as
David Denby from
The New Yorker saying, "I have a vision of eight-year-olds leaving the movie in bewilderment. Why are the creatures so unhappy?"
Stephanie Zacharek of
Salon.com criticized the film's visual aspect, "Even the look of the picture becomes tiresome after a while — it starts to seem depressive and shaggy and tired." She also stated that "The movie is so loaded with adult ideas about childhood — as opposed to things that might delight or engage an actual child."
The Globe and Mails Liam Lacey branded the production a "self-consciously sad film."
Suitability for children Warner Bros. initially feared that the film was not family-friendly and would frighten children, but these fears were not shared by Jonze or Sendak. Jonze refused to compromise, and
Maurice Sendak said after having seen a completed cut of the film, "I've never seen a movie that looked or felt like this. And it's [Spike Jonze's] personal 'this.' And he's not afraid of himself. He's a real artist who lets it come through in the work. So he's touched me. He's touched me very much." After seeing the finished product, a Warner Bros. executive stated of Jonze, "He's a perfectionist and just kept working on it, but now we know that at the end of the day he nailed it." A PG rating was also declared in the United Kingdom by
BBFC, citing "mild threat and brief violence". In Canada, the film also received a PG rating in Ontario with an alert for frightening scenes while Quebec awarded a General rating. British Columbia also assessed the film with a G rating with a proviso that it "may frighten young children". In
Ireland the film has been classified PG because of what is claimed as having "mild" violence. Australia also applied a PG rating to the film and noted "mild violence and scary scenes". The movie's release generated conflicting views over whether it is harmful to expose children to frightening scenes. Dan Fellman, Warner Brothers' head of movie distribution, noted that the film's promotion was not directed towards children, advising parents to exercise their own discretion. In an interview with
Newsweek, Sendak stated that parents who deemed the film's content to be too disturbing for children should "go to hell. That's a question I will not tolerate" and he further noted "I saw the most horrendous movies that were unfit for child's eyes. So what? I managed to survive."
Home media The film was released as a
Blu-ray/
DVD/
Digital copy combo pack and on DVD on 2 March 2010. The home media release was accompanied by a Canadian-produced
live-action/animated short film adaptation of another Sendak work,
Higglety Pigglety Pop! or There Must Be More to Life, produced especially for the Blu-ray edition. ==Merchandise==