Theeya Velai Seiyyanum Kumaru

Kumar is a software engineer who lives in a joint family. All of the marriages in his family have been love marriages for generations. He, however, swears off girls and love because of bad experiences in his childhood and teenage years. One day, he falls in love with Sanjana, a new employee in his office. Unable to convey his feelings, he seeks the help of Mokia (Premji in Telugu), a man who earns a living by helping men impress their lovers. Mokia teaches him to be more assertive and flirtatious. He makes Kumar spread the rumour that Sanjana is seeing her boss, George. As a result, Sanjana stops spending time with George. George then asks her to be his girlfriend, coincidentally when Kumar was planning to confess his love for Sanjana. She accepts, leaving Kumar heartbroken. Mokia then intervenes and breaks up George and Sanjana. Sanjana and Kumar finally get together but Mokia tries to break them apart after he finds out it is his sister (niece in Telugu) he has been helping Kumar with. Then, Kumar admits to Sanjana that he manipulated her feelings but then seeks her forgiveness. Then they get back together, with the acceptance of Mokia who sees Kumar's true love for Sanjana. == Cast ==

Development After the success of director Sundar C's Kalakalappu (2012), the same studio UTV Motion Pictures wanted him to direct a sequel but he was uninterested. Instead, he wrote an original script which became Theeya Velai Seiyyanum Kumaru. The film's title was derived from a dialogue from Pudhupettai (2006), later popularised by Boss Engira Bhaskaran (2010). The Telugu version was titled Something Something, The film was co-produced by Avni Cinemax, photographed by Gopi Amarnath and jointly edited by Praveen K. L. and N. B. Srikanth. Sundar's wife Khushbu designed the costumes while Gururaj was the art director. Casting and filming Siddharth and Hansika Motwani were cast as the lead pair because they were popular in both the Tamil and Telugu film industries. While Santhanam appeared in Tamil, Brahmanandam replaced him in Telugu. Ganesh Venkatraman, who plays a supporting role, gave substantial input regarding the costume he was to wear. Principal photography began in January 2013. During the first schedule, some scenes were shot at an IT company in Saidapet. Filming also took place in Kumbakonam. By March, filming was taking place at a "brisk" rate in Chennai, with some scenes shot in a textile showroom. In April, the team left for Japan to film a song sequence, during the cherry blossom festival. Filming was completed in May 2013. == Soundtrack ==

C. Sathya composed the music for this film. The audio launch was held on 2 May 2013 at Sathyam Cinemas. == Release ==

Theeya Velai Seiyyanum Kumaru was given a U certificate by the censor board without cuts. The film was released simultaneously with Thillu Mullu on 14 June 2013. == Critical reception ==

S. Saraswathi of Rediff.com wrote, "Theeya Velai Seyyanum Kumaru fails on many counts, the primary being the lead actors and their lackluster performance, the film is still quite boring and predictable". Vivek Ramanathan of In.com wrote, "Overall, TVSK is an average rom-com with few good laughs". Baradwaj Rangan wrote for The Hindu, "Theeya Velai Seiyyanum Kumaru at least has better one-liners, borderline surreal non sequiturs — and all of them are entrusted with RJ Balaji...Santhanam, in comparison, comes off a tad stale, with his now-patented mix of alliteration and rhyme." Sify wrote, "TVSK is quite funny, to be honest not too complicated and indulgent. This engaging rom-com is sharply written, avoids cliches and the interesting twists are truly funny and entertaining. The pace is fast and the jokes come at furious speed". In regards to the Telugu version, Sangeetha Devi Dundoo of The Hindu wrote that "Something Something oscillates between being hilarious to ridiculous, backed by good performances by Siddharth, Hansika and Brahmanandam". Idlebrain.com gave a review of rating 3/5 stating "Something Something is a romantic comedy that features Brahmanandam in a full length character. It is one of those films in which the character suits Siddharth very well. The scenes and thread featuring Brahmanandam is the lifeline of the movie. On a whole, Something Something works because of Brahmanandam." == References ==