Rama Narayanan set up Sri Thenandal Films in 1976 in Chennai, and the studio has gone on to distribute over 750 films across India. Sri Thenandal Films is one of the few producers in Tamil cinema to survive beyond 100 productions along with AVM, Modern Theatres, Gemini Studios, etc. During the late 1990s and early 2000s, Sri Thenandal Films produced and distributed a series of devotional films directed by
Rama Narayanan. The quick spate of releases titled after goddesses such as
Palayathu Amman (2000),
Nageswari (2001),
Kottai Mariamman (2001) and
Annai Kaligambal (2003), saw the studio garner an image of focussing solely on Hindu devotional subjects. In the 2010s, Murali Ramaswamy made a decision to actively purchase and distribute horror films, and experienced immediate success after
Aranmanai (2014),
Kanchana 2 (2015),
Demonte Colony (2015) and
Maya (2015) all became profitable ventures. The success of the studio's investment in that particular genre prompted them to finance smaller budget horror films including
Strawberry (2015) and
Jackson Durai (2016), in attempt to capitalise on the popularity of the genre across
Tamil Nadu. The studio also ventured into the production of stage plays under the leadership of Murali's wife, Hema Rukmani, in 2015, and financed
Chillu, a futuristic science fiction play, performed in Chennai. Hema Rukmani is the current chief executive officer (CEO) of the production house. Following the release of Atlee's
Theri,
Sri Thenandal Films signed
Vijay and
Atlee for another project together titled
Mersal for their 100th movie in September 2016. It was a box office blockbuster. Following the release of
Mersal, the studio faced financial problems and cancelled several projects that they were associated with. A proposed high budget fantasy drama titled
Sangamithra directed
Sundar C entered pre-production and was promoted at the
Cannes Film Festival as one of India's most expensive films. The film, which was set to star
Jayam Ravi,
Arya and
Disha Patani, went through multiple changes in its cast and budget before later being scrapped. Director
Rajesh's untitled film with
Santhanam, Ananda Krishnan's
Oxygen with
Ashok Selvan and P. S. Mithran's
7 Kinaru with
Udhayanidhi Stalin were suddenly dropped, while
Sasi later chose to change producers to make his film
Sivappu Manjal Pachai, which was earlier titled
Rettai Kombu when Thenandal Studio were the makers. The film
Vallavanukkum Vallavan was delayed for several years before another studio joined as co-producers to help release the venture. Furthermore,
A. R. Rahman's virtual reality film
Le Musk, Ashwin Saravanan's
Iravaakaalam with
S. J. Suryah and
Dhanush's untitled directorial venture featuring himself alongside
Nagarjuna and
Aditi Rao Hydari, have continued to face significant production delays. A co-director of one of their productions and a magician, who worked on
Mersal, also threatened legal action against the studio for their failure to pay dues. ==Production==