Kannan and Dass are owners of the market in
Tenkasi. They become the famous rowdies under the guidance of their godfather. Dass has a sister called Uma who is the educated girl and wants to get rid of their rudeness from their behaviour. Manikkam pillai (shortened as Mapillai) who later joined as the manager of the KD & Co who is regularly beaten by them due to his stupidity. Soon later it is revealed that Mapillai is in love with their sister, but she is not interested in him. He joins Kannan's and Dass's firm KD & Company as the manager in an attempt to win Uma's love and her brothers. To make her (Uma) happy, Mapillai decides to find the brides for Dass and Kannan. KD & Co once keeps as hostage a music troupe who comes to their village to perform. The main singer of that troupe, Sangeetha, gets expelled from her home because of this, so Kannan and Dass gives her refuge upon Uma's insistence. Mapillai plans to unite Dass and Sangeetha. Meenakshi is the childhood friend of Kannan, who is their enemy's daughter. Meenakshi tries to prove her love and Kannan does not reciprocate it. Soon, Kannan asks Dass for the marriage with Meenakshi for him, but Dass mistakenly understands Meenakshi as his bride. On the other hand, Sangeetha is in love with Kannan after some fights, Dass and Kannan bring Meenakshi to their home, and starts wedding preparation. Soon Manikkam pillai realises his mistake and wants to change the brides to their respective grooms. When the truth is revealed, Dass who is madly interested in Meenakshi, forces her in a marriage with him. Kannan who is badly beaten up by Dass, like said my their mentor,"one who wins says, one who loses listens". Dass himself is saddened by his inferiority complex and utters that no girl comes forward to like him all his life. As a result, he fights his friend kannan. And kannan gets himself beaten up by his friend understanding his pain and wants his friend to win. Devaraj's trick also plays a major role that he wants Kannan and Dass to separate. Kannan finally decides to give up his bride for his friend to win and says he don't want Meenakshi. Dass shows Devaraj his success. And devaraj questions him for what he wants as a success prize. That does he wants to marry his daughter. Dass asks devaraj to marry his daughter to his friend Kannan. Finally, Sangeetha is then united with Dass. Both Dass and Kannan allow Manikkam pillai to marry Dass’s sister Uma. ==Cast==