In the late 19th century, the phrase gained currency among gamblers and con men as a cynical comment on human gullibility. In an 1879 article entitled "Gambling in Chicago", an "old-timer" says about the struggles of hard-up gamblers: "[G]oodness knows how they live, it's mighty hard times with the most of them; in the season they make a bit on base ball, or on the races, and then, you know, 'there's a sucker born every minute'." The use of surrounding quotation marks indicates the "sucker born every minute" maxim must have been fairly well known at that time. Another source credits
Michael Cassius McDonald, a Chicago saloon owner in the 1870s, as the originator. According to
Herbert Asbury's book
Gem of the Prairie (1940), McDonald was equipping his new gambling house, known as "The Store", when his partner wondered if they could lure enough players for the large number of roulette wheels and
faro tables being installed. McDonald allegedly said, "Don't worry about that, there's a sucker born every minute." The phrase appeared in print in the 1885 biography of the noted swindler
Joseph "Hungry Joe" Lewis, "King of the Bunco Men". The author writes: According to linguist
David Maurer's
The Big Con (1940), a similar adage circulated among American con men in the late 19th and early 20th centuries: "There's a mark born every minute, and five to trim him and five to knock him." Here "mark" refers to the intended victim of a scam; "trim" means to steal from; and "knock" means to scare away from a scam. Hence, the overall meaning: There is no shortage of new victims, nor of con men, nor of honest men who want to save a mark from being scammed. Maurer adds that the adage was often used ironically because all con men knew that a mark, once he had "the fever" thinking he was about to win lots of money, "literally cannot be knocked." ==In popular culture==