MarketThere Is a Hell Believe Me I've Seen It. There Is a Heaven Let's Keep It a Secret.
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There Is a Hell Believe Me I've Seen It. There Is a Heaven Let's Keep It a Secret.

There Is a Hell, Believe Me, I've Seen It. There Is a Heaven, Let's Keep It a Secret. is the third studio album by British rock band Bring Me the Horizon. It was released on 4 October 2010 by Visible Noise. The album was produced by Fredrik Nordström and Henrick Udd at IF Studios in Gothenburg, Sweden, with additional work at Sunset Lodge Studios in Los Angeles, California. It features guest vocals from Canadian singer Lights, British singer Josh Franceschi, and American vocalist Josh Scogin.

Background and recording
After completing most of their writing in rural Scotland, the band went to IF Studios in Sweden in March and worked with producer Fredrik Nordström to finish recording most of the album by June. At that time, the band were influenced by many other musical genres beside metal and considered changing their approach to songwriting. They initially wanted Lucy Conroy of the indie pop band Lucy and the Caterpillar to sing on the album, but her contribution was not included. While the band was in Los Angeles, they became aware that electronic musician Lights was in the same city and asked her to record with them, which she did. ==Composition==
Composition
Influences, style and themes Much like the band's previous work, There Is a Hell... is primarily considered metalcore. Bring Me the Horizon commonly use technical guitar riffs, dark lyrics, heavy breakdowns, and gang vocals in their music. The album develops Bring Me the Horizon's experimental, electronic tendencies, The album also blends aesthetics from electronica, classical, pop, classic rock, psychedelia, hardcore punk and progressive metal genres. "It Never Ends" is a combination of "". "Home Sweet Hole" and "Alligator Blood" are reminiscent of the sound of the band's earlier album Suicide Season. When asked about the truth of the lyrics, Sykes said, "It's all about me. Everything I write is personal. And it's all very true ... It's stuff I don't talk to people about. But when I put pen to paper, it's a lot easier." ==Promotion and release==
Promotion and release
The entire album began streaming on the band's Myspace page on 28 September 2010, before its release. The album was released in the United Kingdom on 4 October 2010 by Visible Noise, and by Epitaph Records the next day in the United States and Canada. The single reached number 3 on the UK Rock Chart, number 11 on the UK Indie Chart, and number 103 on the mainstream UK Singles Chart, all within its first week of sales. On 14 September, the song "Fuck" was released through the band's Myspace, PureVolume and Facebook pages, and on the Visible Noise YouTube channel and Epitaph Records' SoundCloud page. Shortly after the release of the album on 7 December, the band released a music video for "Anthem". In 2011, the band continued promoting the album using music videos. In late March, they released a video for the single "Blessed with a Curse", which failed to chart anywhere. The music video was filmed in Oslo, Norway. NME described it as "a series of artistic portraits shots of the band mixed in with a disturbing narrative". In late August, the fourth music video, "Visions", was released, and the final music video from the album, "Alligator Blood", was released on 31 October the same year. Tours and performances In December 2010, Bring Me the Horizon were the main support band for Bullet for My Valentine, alongside Atreyu, in a five-date arena tour of the United Kingdom. To cope with high demand, the tour's promoters Live Nation released extra standing tickets for all dates. Rumours about why Bring Me the Horizon's sets were cut short circulated; this was because the shows became more violent and uncontrollable. When asked about the shows, Matt Nicholls said the band was told they were not allowed to climb on the stage equipment or set pieces, nor to interact with the crowd. The band opposed these rules by initiating walls of death. The tour was not problem-free. On 28 April, Matt Nicholls broke his arm while playing football with members of Bring Me the Horizon, Parkway Drive, and Architects; instead of cancelling the tour, Architects' drummer Dan Searle filled in, causing the length of Bring Me the Horizon's set list to be halved. The tour was extended with a North American leg from 31 August to 4 October, retaining Parkway Drive and Architects, while adding Deez Nuts as an opening band. A few months later, in December 2011, Bring Me the Horizon accompanied Machine Head's European arena tour as the main support band alongside DevilDriver and Darkest Hour. Oliver Sykes said those would be Bring Me the Horizon's last European dates before recording their fourth album. Bring Me the Horizon's presence on the tour received a mixed reception from fans; Dave Bowes of The Fly, with a live review of their performance at SECC in Glasgow, said their performance was "simply in the wrong place at the wrong time but they choose to be the better men ... " ==Reception==
Reception
Critical reception At Metacritic, which assigns a normalized rating out of 100 to reviews from mainstream critics, There Is a Hell... received an average score of 80 based on nine reviews, which indicates "favorable reviews". Metal Hammers review of the album summarised it as " ... one of the heaviest, most aggressive and best metal releases this year". AbsolutePunk said the album would " ... destroy any and all preconceived notions about the band". ==Commercial performance==
Commercial performance
In the United Kingdom, There Is a Hell... charted at number 13 on the album chart and number one on both the rock and independent charts with 8,916 units sold in the first week. The album has sold 54,105 copies in the UK by September 2015. It had success in Australia, where it debuted at number one with sales of 3,600 units, setting a record for the smallest number of sales in a week for a number one album. It later had the second-largest weekly decline for a number one album in ARIA chart history when it dropped from one to 20. Only Psycho Circus by Kiss had a more precipitous drop, from one to 32. There Is a Hell... sold 20,200 copies in the US in its first week, making it the fastest-selling album released by the band. ==Track listing==
Personnel
Bring Me the HorizonOli Sykes – vocals • Lee Malia – guitar • Jona Weinhofen – guitar • Matt Kean – bass • Matt Nicholls – drums Additional musiciansLights – guest vocals on tracks 1 and 5 • Josh Franceschi – guest clean vocals on track 4 • Josh Scogin – guest vocals, additional guitar on track 12 • Skrillex – additional programming, backing vocals on track 8 • Kaleo James – backing vocals on track 4 • Anna Maria Engberg – additional vocals on track 1 • Elin Engberg – additional vocals on track 1 • The Fredman Choristers – additional vocals on tracks 1 and 3 Studio personnel at Studio FredmanFredrik Nordströmproduction, mixing, mastering • Henrik Udd – production, mixing, mastering • Andy Hayball – assistant engineering Studio personnel at Sunset Lodge Studios • Chris Rakestraw – additional vocal recording and production Additional personnel • Jamie Kossoff and Jon Courtney – additional vocals and production • Matt O'Grady – vocal production and engineering of Josh Franceschi • Jakob Printzlau (also known as Plastic Kid) – artwork design and concept • Michael Falgren – artwork photography ==Charts==
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