Publishers Weekly called
This Is How You Lose the Time War "exquisitely crafted" and "dazzling", with "increasingly intricate wordplay", and stated that it "warrants multiple readings".
NPRs Jason Sheehan compared it to the film
The Lake House (if one "strapped [
The Lake House] up in body armor, covered it with razors, dipped it in poison and set it loose to murder and burn its way across worlds and centuries"), and said that the book makes a virtue of what he felt to be the characteristic weaknesses of both the time travel genre and the epistolary format.
Cheryl Morgan argued that its central message—"soldiers on either side of a war often have far more in common with each other than they do with the people who sit safely at home and issue orders"—is one "that the world needs to hear".
Tor.com's Lee Mandelo found in the book "a
poetic internal structure", prose that was "sharp, almost crisp" rather than "lush", and a "focus [which] remains on the personal as opposed to the global"; Mandelo also observed that it "has an argument to make—several, actually—about conflict, love, and resistance", and treats the time war as "an object lesson, a conceit, the unending and reason-less conflict that consumes generations, centuries, now and forever."
Den of Geeks Natalie Zutter praised the novel's approach to
gender identity: Red and Blue "both use she/her pronouns, but neither fits the
heteronormative mold of femininity"; each of them "
performs gender in a dozen different ways", such that "[t]he more that Blue and Red appear in different forms, the less their gender actually matters." At
Strange Horizons, Adri Joy lauded the novel as "an absolute emotional masterpiece, sending readers on a gut-wrenching feelings rollercoaster of the highest calibre." She noted that "the Time War itself [...] is largely incomprehensible beyond its most basic points", but specified that "every little aside of... description works to set the scene in the most effective possible way", including the "impermanence" of the messages delivered between Red and Blue.
Black Gate found it to be neither "a riddle to parse" nor "a tangled, hard sci-fi puzzle-box of time travel to unravel", with its final revelation being "fairly obvious from the first chapter", but emphasized that the revelation in question was nonetheless "quite
emotionally fulfilling", ultimately concluding that "it's fun to watch goddesses fall in love [...] and Blue and Red feel very much human."
Awards This Is How You Lose the Time War received critical acclaim, winning several major speculative fiction awards and receiving nominations for others.
Social media In May 2023, three years after its release,
This Is How You Lose the Time War received an unexpected boost in popularity, ascending
Amazon's bestseller rankings to number three overall and number one in science fiction. This was because of a series of
viral tweets by a fan of the
manga series
Trigun with the display name "bigolas dickolas
wolfwood" who recommended the book to their followers. In response, El-Mohtar wrote "I do not understand what is happening but I am incomprehensibly grateful to bigolas dickolas". "Wolfwood" was subsequently nominated for the 2024
Hugo Award for Best Related Work for their tweets, but declined to appear on the ballot. ==Adaptation==