Sales of Jackson's albums increased following the press conference. Jackson's website allowed fans to register early for a "pre-sale" draw. The website was not able to deal with the number of registrations—reportedly up to 16,000 applications a second. In the space of 24 hours, nearly a million people from around the world registered for pre-sale tickets, enough to fill the venue 50 times over. Tickets that had not even been printed were selling on auction website
eBay for £300. The two-day pre-sale began on March 11, and 40 extra dates were added to meet high demand; five dates were reserved in their entirety for the public sale. In the space of four hours, 750,000 tickets were sold. Two million people tried to buy pre-sale tickets in the space of 18 hours. Veronica Schmidt of
The Times said that "Michael Jackson has floored his critics", while organizers proclaimed it a "cultural phenomenon". Jackson was set to break the record for number of shows performed by an artist at a single venue, which had been set by
Prince, who hosted a residency at the same arena for his
21 Nights in London: The Earth Tour concerts. According to Jackson's website, the following records were or would have been broken: "The biggest audience ever to see an artist in one city", "The greatest number of people to attend a series of arena shows", "The fastest ticket sales in history". On March 13, the other 50% of seats for dates 1–45 and all the seats for dates 46–50 went on sale to the general public. Within four hours, all 50 dates had sold out. At this stage, the sales of
King of Pop were up 400% and the sales of
Thriller were up 200%. Tickets appeared on eBay for as much as £10,000. The residency was scheduled to start on July 13, 2009, and end on March 6, 2010. The concert series was originally going to be 10 shows starting on July 8, 2009, but it was expanded on March 12 to 50 shows. Approximately 750,000 people would have attended all fifty shows. ==Litigation==