MarketThe Conversation (website)
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The Conversation (website)

The Conversation is a network of nonprofit media outlets publishing news stories and research reports online, authored by academics with professional journalist editors to produce accessible research-informed outputs.

History
Launch The Conversation was co-founded by Andrew Jaspan and Jack Rejtman, and launched in Australia in March 2011. This vision became the blueprint for The Conversation. Jaspan and Rejtman were provided support by Melbourne University in mid-2009, which allowed time to incubate the business model. By February 2010, they had developed their model, branding, and business identity that they launched to potential support partners through an Information Memorandum in February 2010. The founders secured $10m in funding from four universities (Melbourne, Monash, Australian National University, University of Western Australia), CSIRO, the Government of Victoria, the Government of Australia and the Commonwealth Bank. Management of the UK, U.S., and Africa offices also wrote a letter of no confidence to the Conversation Media Group asking that Jaspan not have an active role in the future. == Content ==
Content
Articles are written by academic researchers in their respective areas of expertise. They either pitch topics or are specifically commissioned to write on a topic in which they are a subject-matter expert, including for articles about current events. The Conversation core staff then edits these articles, ensuring a balance between reader accessibility and academic rigour. Editors who work for the site frequently have past experience working for traditional news outlets. The original authors then review the edited version. Topics include politics, society, health, science, and the environment. Authors are required to disclose conflicts of interest. Fact checking The site often publishes fact-checks produced by academics from major universities, then blind peer reviewed by another academic who comments on the accuracy of the fact check. In 2016, the fact-check unit of The Conversation became accredited by the International Fact-Checking Network, an alliance of fact-checkers hosted at the Poynter Institute in the U.S. The assessment criteria require non-partisanship, fairness, transparency of funding, sources, and methods, as well as a commitment to open and honest corrections. Technology The Conversation uses a custom publishing and content management system built in Ruby on Rails. This system enables authors and editors to collaborate on articles in real-time. Articles link to author profiles—including disclosure statements—and personal dashboards showing authors' engagement with the public. == International editions ==
International editions
Each edition of The Conversation has a unique content set, editor-in-chief, and board of advisors. United States in 2014, Africa and France in 2015, Canada, Indonesia, and New Zealand in 2017,. Spain in 2018, Europe and Brasil in 2024. The website also has an international staff. Across the whole network, stories commissioned by The Conversation are now republished in 90 countries, in 23 languages, and read more than 40m times a month. The Conversation Africa The Conversation launched an African edition in May 2015, headquartered in Braamfontein, Johannesburg, South Africa. Within its first year, it was endorsed by 21 African universities and had 240 academics contribute to the project. It has offices in Kenya, Senegal, Nigeria, South Africa, and Ghana. As of 2021, most of the authors who published content in The Conversation Africa were affiliated with South African universities, and the website content initially focused on South Africa. The Conversation Indonesia The idea to launch the Indonesian edition emerged after a 2015 meeting between Sangkot Marzuki (then Chair of AIPI) and The Conversation's founder, Andrew Jaspan. The Conversation Indonesia Foundation was formally established on 4 September 2017, and the Indonesian edition went live on 6 September 2017 under Executive Editor Prodita Kusuma Sabarini. The foundation's founders included press figure Aristides Katoppo, conservation biologist Jatna Supriatna, and molecular biologist Sangkot Marzuki, with RTS Masli providing the registered domicile. During its incubation phase, AIPI served as the host partner. Over a two-year trial period, The Conversation Indonesia received grant support from the Myer Foundation, the Open Society Foundation, and the Embassy of France in Jakarta; the law firm Soemadipradja & Taher provided pro bono assistance. Entering 2019, support continued from the Ford Foundation, the David and Lucile Packard Foundation, the Knowledge Sector Initiative program, and the Tifa Foundation—enabling newsroom expansion and the creation of new divisions (Finance & Management and Business Development & Partnership). The Conversation Canada The Canadian edition of The Conversation was co-founded on 26 June 2017 by Alfred Hermida and Mary Lynn Young, associate professors in the field of journalism at the University of British Columbia. Launch funding was partly provided in the form of a $200,000 grant from the Social Sciences and Humanities Research Council. The project was joined by Universities Canada as a strategic sponsor, and it partnered with a number of Canadian universities such as the University of Toronto. A French-language Canadian edition, La Conversation Canada, launched in 2018. City's president, professor Sir Paul Curran chaired its board of trustees. By February 2014, the site had attained additional funding from academic research institutions including Research Councils UK and SAGE Publishing. They then hired six additional editors and expanded the UK edition's topical coverage. By August 2014, the UK branch published articles written by approximately 3,000 academics. Membership grew to more than 80 universities in the UK and Europe, including Cambridge, Oxford, and Trinity College Dublin. By 2019, it had published 24,000 articles written by 14,000 academics. The Conversation UK is 90 per cent funded by partnered universities, In 2019, the site became a member of the Independent Monitor for the Press, an independent press regulator. The Conversation U.S. Andrew Jaspan was invited in 2012 to bring The Conversation to the United States. Thomas Fiedler, then dean of the School of Communications at Boston University, offered to host The Conversation U.S. and provide space for the first newsroom. With a university base established, he was able to raise the $2.3M launch funding. The U.S. edition of The Conversation was first published on 21 October 2014, initially led by Jaspan as U.S. CEO, Margaret Drain as editor, and Bruce Wilson leading development and university relations. The U.S. pilot was supported by the Howard Hughes Medical Institute, Alfred P. Sloan Foundation, Robert Wood Johnson Foundation, the William and Flora Hewlett Foundation, and four other foundations. Maria Balinska became editor in 2015, before she moved to the US-UK Fulbright Commission. She was succeeded by Beth Daley, who became editor and general manager in 2019. The U.S. edition of The Conversation was originally based at Boston University, and that was its first partnered university. It later opened offices in Atlanta and New York. The Conversation Local, funded by the Knight Foundation, worked with 150 local outlets in its first year. == Reception ==
Reception
Articles originally published in The Conversation have received regular republication from major news outlets. These have included The New York Times, The Guardian, The Washington Post, and CNN. The Conversation has been described in Public Understanding of Science as "a blend of scientific communication, public science communication and science journalism, and a convergence of the professional worlds of science and journalism". In 2024, Imagine Newsletter, which covers climate change, won the Publisher Newsletter Awards for excellence in the category of science and technology. == See also ==
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