Three Is a Magic Number

, better known for his later career as CEO of Disney, wrote that "3 was the most emotional number of all" The idea for rock songs of multiplication tables came from advertising executive David McCall, whose 11-year-old son struggled in math: "It seemed strange that he knew the words to every rock song ever written, but didn’t know his multiplication tables" McCall set out to create an album, and worked with one of his agency's creative directors, George Newall, to find songwriters. When initial submissions were too sappy and unpleasantly childish, they commissioned Bob Dorough, a jazz musician known for clever lyrics and collaborations with creative greats like Miles Davis, Allen Ginsberg, and Lenny Bruce. With little instruction other than to not "write down" to children, Dorough later said: "It took me two weeks to come up with the first one. I did a little studying and looked in a New Math book. I started gathering all of the threes I could think of: trinities, three’s a crowd, third time’s the charm…. The whole thing was pretty much off the wall. When I brought 'Three Is a Magic Number' to them, they all jumped up and down and wanted me to write more." McCall's employees Tom Yohe and George Newall described their reaction: "We were completely blown away. Astonished. Astounded. Bob had taken the number three and twisted and turned it so many ways that it had truly been transformed into 'a magic number.'" Tom Yohe, an art director, was so inspired by Dorough's illustrative lyrics that he drew sketches at his kitchen table that eventually became the storybook. ABC was the largest client of the agency McCaffrey & McCall at the time, and the broadcaster's desire for educational children's programming prompted McCall to launch development of a television show. As a board member of Bank Street College of Education, McCall used his connections to test the songs on teachers and students in eight schools. Feedback was phenomenal. In the pitch meeting with ABC which "Three is a Magic Number" was played, ABC's vice president of children's programming (and eventual Disney CEO) Michael Eisner, bought the program immediately. Prominent Looney Tunes cartoonist Chuck Jones attended the meeting with Eisner and expressed similar enthusiasm. In late 1972, a Multiplication Rock press release said: "Set to lively music and rhyming music, each film focuses on an individual number represented by its unique character. Through identification with each character and by learning the lyrics, the multiplication tables, dates, places and facts will take deeper root in the child’s mind." == Reception ==

Three is a Magic Number aired September 2, 1971 as a segment on the preview episode of Curiosity Shop. It would be re-aired as the debut episode of Multiplication Rock on January 6, 1973. With three-minute episodes, Multiplication Rock episodes fit between weekend programming, airing five times on Saturday and two on Sunday. Jay Sharbutt wrote in the Associated Press, "It was a complicated, syncopated song — as are all of them — that still managed to swing, even if you lost track of the math on that first go-around" and noted "the lyrics weren’t exactly out of the Carly Simon songbag, but they got the job done". == Covers and samples ==

De La Soul On December 11, 1989, the hip-hop trio De La Soul released an adaptation called "The Magic Number" which reached the Billboard charts. It was the opening song of their debut album, 3 Feet High and Rising. Along with Me, Myself, and I, it was described as a fan favorite. A personalized chorus named group members "Mase, Dove and me" as the magic three.'''' Unusual samples appear throughout the song: the voice of Johnny Cash asks "How high’s the water, Mama?", a clip of Eddie Murphy says "Anybody in the audience ever been hit by a car?", a breakbeat from "The Crunge" plays, and Syl Johnson says "do the shing-a-ling". "Lyrically, their rhymes were innocent without ever being childish: 'The Magic Number; pulled from the edu-tainment of Schoolhouse Rock! for its friendly vibe", wrote A.D. Amorosi. in 1991 In a 2009 interview with Rolling Stone, Trugoy of De La Soul explained that the song started from experimenting with a Multiplication Rock record they had on hand. "Obviously three of us in the group, '3 is the magic number' became the philosophy, but mostly, it was just a song that we loved and it became part of the album." In 2021, the track was featured in Spider-Man: No Way Home. The album was not available for streaming until March 3, 2023 due to disagreements between De La Soul and their former record label, Tommy Boy, which had not delineated digital music permissions in the original contract. Potential sample infractions may have contributed to the difficulties. After 34 years, Tommy Boy changed ownership, and De La Soul agreed to a deal despite calling it "unfair" and suggesting 90% of the money would go to the label in a statement on Instagram. "It’s sweetly sad to hear Hoon singing about those aforementioned 3 times tables" wrote Matthew Crowley in The Post-Star. Jack Johnson A cover of "Three is a Magic Number" appears on the soundtrack of the 2006 Curious George movie sung by Jack Johnson. Though most lines are the same, the title is "The 3 R's" the chorus refrain is "reduce, reuse, recycle". == Legacy ==

Widespread nostalgia for Schoolhouse Rock! spread in the 1990s among Generation X. Further covers have been performed by Jeff Buckley, Embrace, and the Christian punk band Crashdog in a modified 1993 cover that focused on the resurrection of Jesus ("It took three days to kill the king and in three days he rose again"). A stage adaption of the series, "Schoolhouse Rock Live!" features the song and was written by Scott Ferguson in 1993 and performed in Chicago before an 11-month off-Broadway run in New York City, followed by local and school productions of the musical, which offered a "Junior" version. In 2011, there were an estimated 500 annual performances. In 2002, it was ranked seventh in an online poll of Schoolhouse Rock! songs conducted by Walt Disney Home Entertainment ("Conjunction Junction" and "I'm Just a Bill" took first and second). George Newall and Tom Yohe counted "Three is a Magic Number" as their favorite, and while Bob Dorough bristled at choosing a favorite, he said: "Naturally I feel a great affinity for ‘Three’ because it’s more of less what got me to do the whole thing." He held a free concert at the Kennedy Center on January 6, 2013 for the 40th anniversary of the series. Schoolhouse Rock! music was inducted into the National Recording Registry in 2018. The 50th anniversary was celebrated in 2023, with the television event Schoolhouse Rock! 50th Anniversary Singalong that ended with a Black Eyed Peas cover of "Three is a Magic Number" ("Black Eyed Peas consist of three and that’s a magic number.")'' Reflecting on the 50-year milestone, James Poniewozik wrote in the New York Times'': "The blissful Three Is a Magic Number isn’t just a primer on multiples; it’s a rumination on the triad foundations of the universe, from geometry to love. (If your voice does not break singing, ‘A man and a woman had a little baby,’ you’re doing something wrong.)" == References ==

• Schoolhouse Rock! creator photos on archived fansite • History of Schoolhouse Rock! on archived fansite